Ad Product Guidelines

Ad Product Solution Guide

Here are some helpful guidelines (industry specific) to allow you to show different advertisers what products you could propose within the SoCast Reach Omni Channel Proposal Builder.
Of note, some of these recommended ad products require SoCast to prepare a custom proposal for you, so if you are looking to present this, please make sure that you give SoCast a minimum of 48 hours to prepare the custom proposal for you. 

Advertiser Industry

Offering Type

Recommended Ad Products

Why Recommended

Car Dealership

Visual Products

TrueReach Video (YouTube)

TrueReach Social (Facebook/Instagram)

Cars benefit from visual demos that highlight features and design.

Insurance

Complex Services

TrueReach Video (YouTube)

TrueClick Search (Google Ads)

TrueReach Social (LinkedIn)

Insurance services require detailed explanations, best served through explainer videos, search ads, and professional networks.

Retail (Fashion)

Visual Products

TrueReach Display (Google Ads)

TrueReach Social (Facebook/Instagram)

Clothing lines are visually driven, needing platforms that allow for high-quality imagery.

Financial Services

Complex Services

TrueReach Video (YouTube)

TrueClick Search (Google Ads)

TrueReach Social (LinkedIn)

Financial products often need detailed explanations, suitable for explainer videos, search ads, and content-rich platforms.

Fitness & Wellness

Lifestyle Products

TrueReach Audio (Spotify/Pandora)

TrueReach Social (Facebook/Instagram)

Fitness gear aligns with lifestyle interests, ideal for audio platforms and social media targeting.

Music Instruments

Lifestyle Products

TrueReach Audio (Spotify/Pandora)

TrueReach Social (Facebook/Instagram)

Instruments resonate with specific lifestyle segments, benefitting from audio engagement and social targeting.

Local Events

Event Promotion

TrueReach Social (Facebook/Instagram)

TrueReach DOOH

Events require timely promotion, making social media and DOOH effective for broad awareness and urgency.

Real Estate

Visual Products

TrueReach Video (YouTube)

TrueReach Social (Facebook/Instagram)

Real estate showcases properties through visual tours, requiring platforms that support rich media.

B2B Solutions

Complex Services

TrueReach Social (LinkedIn)

TrueClick Search (Google Ads)

B2B solutions often involve complex services needing professional audience targeting and detailed ads.

Restaurants

Visual Products

TrueReach Social (Facebook/Instagram)

TrueReach Display (Google Ads)

The culinary appeal of restaurants is best showcased through appetizing visuals on social media and display ads.

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