What are the Key Performance Indicators (KPI's) of Awareness, Consideration and Conversion Campaigns?
KPI of AWARENESS: (Top of the Sales Journey Funnel)
When the user is first discovering the brand/product/service, and the advertiser is looking to garner as much visibility as possible within their desired target demographic:
Reach
Impressions
KPI of Consideration: (Middle of the Sales Journey Funnel)
When the targeted user is researching "why" and gaining knowledge:
A Video View
Completion of a video
Clicking on something on the advertiser's page, profile, ad, site
Click-Through Rate (CTR)
Visiting the client's Website (Web traffic)
Engaging with the Brand via Likes/Shares (Liking or sharing the content ie: on social media)
KPI of Conversion: (Bottom of the Sales Journey Funnel)
The targeted user makes a conscious choice to share their personal information, act or engage with the brand/product/service:
The Act of a purchase
Signing up to a newsletter/form
Downloading something from the client's website
A Lead
A Sale/Purchase
A Form submission
Foot traffic into the location