What Are the Best Practices and Inspiration for Running Contests with SoCast?

What Are the Best Practices and Inspiration for Running Contests with SoCast?

What Are the Best Practices and Inspiration for Running Contests with SoCast?

Who Is This Article For?

  • All users with Promotions permissions
  • Applicable to all SoCast themes

Contest Inspiration

Contests are an excellent way to attract new listeners and advertisers, engage your current audience, and build brand awareness and loyalty. They also provide valuable opportunities to collect audience data.

Getting started can feel overwhelming, so we’ve compiled best practices and inspiration to help you choose the right approach for your brand and target audience.

Best Practices for Running Contests

  • Define clear goals for your contest (e.g., grow your audience, increase engagement, collect data).
  • Choose a contest type that aligns with your brand and appeals to your target listeners.
  • Promote your contest across all digital channels, including your website, social media, and on-air mentions.
  • Ensure your contest rules are clear, easy to find, and compliant with local regulations.
  • Use SoCast’s built-in tools to manage entries, track engagement, and analyze results.
  • Follow up with participants and announce winners promptly to maintain trust and excitement.

Contest Inspiration and Resources

Explore these resources for more ideas and step-by-step guides:

By following these best practices and exploring the resources above, you can create engaging, successful contests that deliver results for your station.