This Article Is For:
- All users with 'Promotions' permissions
- Applicable to all SoCast themes
Contests are an excellent way to attract new listeners and advertising partners, engage your current audience, and build brand awareness and loyalty. They also provide valuable opportunities to gather data from participants.
Getting started with contests can feel overwhelming, so we've compiled some best practices and inspiration to help you find the right approach for your brand and target audience.
Best Practices for Running Contests
- Define clear goals for your contest (e.g., grow your audience, increase engagement, collect data).
- Choose a contest type that aligns with your brand and appeals to your target listeners.
- Promote your contest across all digital channels, including your website, social media, and on-air mentions.
- Ensure your contest rules are clear, accessible, and compliant with local regulations.
- Use SoCast’s built-in tools to manage entries, track engagement, and analyze results.
- Follow up with participants and announce winners promptly to maintain trust and excitement.
Contest Inspiration and Resources
Explore these resources for more ideas and step-by-step guides:
- SoCast Tools To Use
- Music Contest Inspiration
- Photo Contest Inspiration
- Video Contest Inspiration
- Scheduled Content Contest
By following these best practices and exploring the inspiration resources above, you can create engaging and successful contests that drive results for your station.