This Article Is For:

• All users who have 'Blog' permissions
• This is applicable to all SoCast Themes

Below are some tips and tools to help inspire your blogs

1. Micro-Blog Trending Content : Micro-blogging is a portable form of content; it’s shareable, quick to read and people have to go to your website to see it. For a list of popular RSS Feeds that display trending/viral content and top stories go HERE
   1. Post small amounts of digital content (text, pictures, links, short videos)
   2. Add a captivating featured Image
   3. Have an inviting headline
   4. Create Influencer Lists : Build lists of key Twitter accounts (e.g. bands, fans, local personalities) that share great content, and use that content as inspiration for your next blog
2. Blog Around A Theme :  Pick topics that can be re-shared or used over:
   1. Seasonal : Christmas, Prom, Back To School, Halloween
   2. Guides/Lists : Best places to eat or drink, patio guides, permanent attractions
   3. Hot Topics : Topics that are popular and gaining attention, that will be around for awhile. Think: Stranger Things, Gilmore Girls, Star Wars, Sports teams, Elections, Awards Shows etc
3. Blog Around Your Shows:
   1. Create a blog that goes in-depth on a topic that was discussed on air
   2. Create a blog with behind the scenes content or interviews with guests from your show
4. Add Social Embeds : Add embedded content to your blog post to make it more comprehensive and visually appealing
   1. Videos : Youtube, Facebook videos
   2. Music/Interview Clips : Include Soundcloud files of new music, interviews and show clips
   3. Twitter Posts/Moments : Embed Twitter posts or a Twitter moment that is related to your blog
   4. Photos : Embed photos from Instagram, Facebook, Tumblr, Flickr
   5. Gifs/Memes: Post memes that are relevant to your brand or audience.
5. Amplify Your Blog Via Social Networks :
   1. Use the SoCast SRM Tool : To share your blog to Twitter and Facebook .
   2. Pinterest : Create boards based on your blog categories and pin your blogs to those boards
   3. Instagram : Post a captivating image to Instagram, and tell your followers to check your site for the blog
   4. Scheduling : Schedule your blogs to go out to your social networks when your audience is at it's peak (Ex. Morning Show)