What Are Some Ideas and Inspiration for Creating Engaging Blog and News Content?
What Are Some Ideas and Inspiration for Creating Engaging Blog and News Content?
This Article Is For:
- All users with 'Blog' permissions
- Applicable to all SoCast Themes
Looking for inspiration to create engaging blogs and news content? Here are practical tips and tools to help you get started:
1. Micro-Blog Trending Content
Micro-blogging offers quick, shareable content that drives traffic to your website. For a list of popular RSS feeds featuring trending and viral content, visit this resource.
- Post small pieces of digital content (text, pictures, links, short videos).
- Add a captivating featured image.
- Write an inviting headline.
- Create Influencer Lists: Build lists of key Twitter accounts (bands, fans, local personalities) that share great content, and use their posts as inspiration for your next blog.
2. Blog Around a Theme
Choose topics that can be revisited or shared over time:
- Seasonal: Christmas, Prom, Back to School, Halloween.
- Guides/Lists: Best places to eat or drink, patio guides, permanent attractions.
- Hot Topics: Subjects that are currently popular and likely to remain relevant, such as TV shows, sports teams, elections, or awards shows.
3. Blog Around Your Shows
- Create a blog that explores a topic discussed on air in greater depth.
- Share behind-the-scenes content or interviews with guests from your show.
4. Add Social Embeds
Enhance your blog posts with embedded content to make them more engaging and visually appealing:
- Videos: Embed YouTube or Facebook videos.
- Music/Interview Clips: Include SoundCloud files of new music, interviews, or show clips.
- Twitter Posts/Moments: Embed relevant Twitter posts or moments.
- Photos: Embed images from Instagram, Facebook, Tumblr, or Flickr.
- GIFs/Memes: Share memes that resonate with your brand or audience.
5. Amplify Your Blog via Social Networks
- Use the SoCast SRM Tool: Share your blog posts directly to Twitter and Facebook.
- Pinterest: Create boards based on your blog categories and pin your posts.
- Instagram: Post a captivating image and direct followers to your website for the full blog.
- Scheduling: Schedule your blogs to be shared on social networks when your audience is most active (e.g., during the morning show).
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