Can a Display Campaign Ad redirect to a Facebook Page?
Yes, a Display ad can be directed to a Facebook Page. However, there are important considerations regarding the user experience:
When a Display campaign ad redirects users to a Facebook Page, the user must be logged into Facebook on that web browser (not the Facebook app) to view the page.
-
If the user is not logged in on that browser (e.g., Chrome or Safari), they will be taken to a Facebook login or account creation page instead of the intended advertiser’s Facebook Page.
-
This interruption can cut the user’s journey and may not provide the best experience for potential visitors.
Because of this, it’s generally recommended to link Display ads to external websites or landing pages where the experience is consistent for all users.
Related Articles
Can a Facebook Ad Redirect to a Facebook Page?
It depends on the ad objective: General Ads: Meta Ads (Facebook Ads) cannot use Facebook Page URLs as destinations for campaigns aimed at driving traffic or sales through Meta Ads Manager or the SoCast Reach platform. Event Promotions: Ads with the ...
How Can I Access the Facebook and Instagram Ads Training Module?
How Can I Access the Facebook and Instagram Ads Training Module? To download the full training deck on Facebook & Instagram Advertising, please click the link in the Attachment section of this article. The training module provides comprehensive ...
What Ad Sizes Should I Use for Programmatic Display Campaigns in SoCast Reach?
What Ad Sizes Should I Use for Programmatic Display Campaigns in SoCast Reach? For Programmatic Display campaigns in SoCast Reach, we recommend providing at least the following three ad sizes: 300x250 px 320x50 px 728x90 px For broader coverage, you ...
When and how often can an advertiser change their Social Creatives for a FB/IG Campaign in SoCast Reach?
For every Social Campaign, SoCast provides your client with one (1) free social graphic set when the campaign spend is $1,000 or more. Included Creative Set This set includes all required Meta ad sizes: 1080 × 1920 1080 × 1080 1200 × 628 Fun Digital ...
What is the "Facebook Special Ad Category" dropdown in the Proposal Builder?
You see this drop down in the SoCast Reach Platform when you input a Social Media campaign proposal: So, what is it? Essentially, if you have an advertiser that sells anything to do with Credit, Employment, Housing, or Social Issues, Elections or ...