Yes, a Display ad can be directed to a Facebook Page. However, there are important considerations regarding the user experience:
When a Display campaign ad redirects users to a Facebook Page, the user must be logged into Facebook on that web browser (not the Facebook app) to view the page.
If the user is not logged in on that browser (e.g., Chrome or Safari), they will be taken to a Facebook login or account creation page instead of the intended advertiser’s Facebook Page.
This interruption can cut the user’s journey and may not provide the best experience for potential visitors.
Because of this, it’s generally recommended to link Display ads to external websites or landing pages where the experience is consistent for all users.