Can we offer Google Performance Max Campaigns?

Can we offer Google Performance Max Campaigns?

Short Answer: Yes!

Performance Max is Google’s most advanced, revenue-driving campaign type.

Instead of planning and optimizing search, display, and YouTube separately, we feed all creative assets into one consolidated campaign and Google’s machine learning allocates budget dynamically to whichever channel is driving the strongest sales performance in real time.

PMax or Perfromance Max campaigns are built specifically for bottom-funnel, transaction-focused goals, for example: retail, automotive inventory, travel bookings, where return on ad spend matters most.

PMax acts as the capture and conversion engine. Performance Max ensures that when users go online to search, browse, or watch content, the brand stays visible and optimized toward actual sales. Strategically, it gives us full Google ecosystem coverage with unified optimization and clearer performance insights, without fragmenting the budget.

What does the monthly spend need to be if I am going to create a proposal? 

While $3K–$10K a month allows the algorithm to scale faster, we can launch a campaign at $1,500 since it replaces three separate $500 campaigns with one integrated, conversion-focused strategy.

Please explain in the notes section of the proposal (on the main page where you would input the dates and client name) that you are looking for this to be a PMax campaign strategy. This will let the ad team know regarding the set up of the campaign as it is different than a regular campaign.

Strategically, Performance Max captures and converts intent.

To see if PMax would work well for your client, email adsupport@socastdigital.com with your client's website, CNA info (Client Needs Assessment info) and budget, and let's see what the possibilities are!