Understanding Client’s Business Goals:

• What are your primary marketing objectives for this year (e.g., brand awareness, lead generation etc.)?

• Are there specific marketing tactics you’re interested in?

• Who are your main competitors, and what differentiates your business from them?

Target Audience:

• Who is your target audience (age, gender, interests)?

• Where is your target audience located? (location+radius, country, state/province, zip code, county, city)

Current Advertising Strategy:

• What advertising strategies are you currently using (radio, digital, print, social media)?

• Are you tracking the effectiveness of these ads? If so, what metrics are most important to you?

Campaign Timing and Duration:

• Is there a specific timeframe for this campaign? (e.g., 6 month campaign with a start date of January 1, 2025)

Budget and Resources:

• What budget range are you comfortable with for your radio advertising campaign?

• Are you open to complementary digital advertising to enhance your radio campaign?

Exploring Digital Advertising Options:

• Have you used previously digital advertising to reach your audience online? Were you happy with the results?

• Would you be interested in a strategy that combines radio with digital ads for a more integrated campaign?