Common Conversion Events in Digital

What Are The Different Types Of Ad Conversion Events?

You may run a campaign and want to be able to track conversions. But what kind of conversions are there? Let's take a look.

Here are some helpful examples of common Conversion Events in digital advertising:

Action TypeExample Event
Lead GenerationUser fills out a contact form
E-commerceUser makes a purchase
Education/UniversityStudent submits an application or request info
Streaming/MediaListener starts a stream or subscribes
Phone Call-Based SalesClick-to-call button used
Appointment-BasedBooking a tour or consultation
Engagement-BasedSigning up for a newsletter, downloading a guide

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