When you run a digital campaign, you’ll want to track conversions—the actions users take that align with your goal. But what kinds of conversions are there? Let’s take a look.
| Action Type | Example Event |
|---|---|
| Lead Generation | User fills out a contact form. |
| E-commerce | User makes a purchase. |
| Education/University | Student submits an application or requests information. |
| Streaming/Media | Listener starts a stream or subscribes. |
| Phone Call-Based Sales | Click-to-call button is used. |
| Appointment-Based | User books a tour or consultation. |
| Engagement-Based | User signs up for a newsletter or downloads a guide. |