Digital Marketing Needs Assessment Questions

Digital Marketing Needs Assessment Form

The following questions are designed to help generate an effective digital marketing proposal

You can download the full form with additional marketing questions in Docx or PDF format(s) by clicking on the attachment(s) below

1. What is the name of the business?

1. What is the URL of the business website?

1. What is the goal of your marketing efforts? What is the action you would like target users to take? (Making a purchase, filling out a form, calling you, foot traffic to the business, making a donation etc.)

1. Do you have a preferred start / end date for this campaign? Do you have a campaign length in mind? (example: Dates x 3 months, 6 months, 12 months etc.)

1. Do you have a budget range in mind for a digital marketing campaign?

1. Are there specific digital marketing channels you are interested in? (Search Engine Marketing, Google Display Ads, Facebook/Instagram Ads, YouTube Ads, Spotify Ads, OTT/CTV video ads etc)

1. Geographically, where do you want to target users? (Country, State/Province, City, County, Zip Codes/Postal Codes, or radius around specific addresses)

1. How old is your target audience? (example: 25-54)

1. Is your audience Male/Female/All?

1. Are you looking to target people with a specific household income level or threshold?

1. Have you paid for digital marketing ads before? If yes, how did they perform?

1. Do you currently do any other type of marketing?
   
2. Will you be providing creatives/graphics/videos or do you need assistance creating these assets? 

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