Digital Marketing Needs Assessment Questions

Digital Marketing Needs Assessment Questions


Digital Marketing Needs Assessment Form

The following questions are designed to help you generate a digital marketing proposal in the SoCast Reach dashboard. You will need to know the answers to these questions to effectively build a digital marketing proposal in the SoCast Reach dashboard.

You can download the form by clicking on the attachment below


What is the name of the business?

 

What is the URL of the business website?

 

What is the goal of your marketing efforts? What is the action you would like target users to take?
(Making a purchase, filling out a form, calling you, foot traffic to the business, making a donation etc.)

 

Are there specific digital marketing channels you are interested in? (Display ads, Facebook/Instagram Ads, OTT/CTV video ads etc)

 

Geographically, where are you hoping to target users?
(Country, State/Province, City, County, Zip Codes/Postal Codes, or radius around specific addresses)

 

How old is your target audience?
(example: 25-54)

 

Is your audience Male/Female/All?

 

Are you looking to target people with a specific household income level or threshhold?

 

What does your target audience like/what are they passionate about?

 

Do you have a preferred start and end date for this campaign?
(We suggest 1 month at minimum)

 

Do you have a budget range in mind for a digital marketing campaign?

 

Have you paid for digital marketing ads before? If yes, how did they perform?

 

Do you currently do any other type of marketing?

 

Additional Questions:

 

How do customers normally find you, and how do they become a paid customer?

 

How many users on average visit your website?

 

What do you want people to do when they visit your website? Do you have a way of tracking this/these actions?
(Purchase, Contact You, Get A Quote, etc.)

 

Does your brand have social media pages, and do you post organically regularly?

 

Who manages your website, and do you have the ability to place a pixel/tag on the site for tracking purposes?

 

Is there a peak time of the year for your clients?

 

What is the average sale amount? What is the average profit from that sale?

 

Do your customers typically only make one sale, or do they return?

 

How many purchases would a customer make in a month / a year?

 

Do you have a specific “Cost Per Action” in mind? Is that CPA reflective of the average sale size and your profit margins? (ie: $100 CPC on an average sale of $2,500 with $500 profit)