What Are the Key Questions for a Digital Marketing Needs Assessment for Radio Broadcasters?
Digital Marketing Needs Assessment Questions
The following questions are designed to help you gather the information needed to create an effective digital marketing proposal for your clients. Use these questions to better understand your client's goals, target audience, and campaign requirements.
Download the full form with additional marketing questions in DOCX or PDF format by clicking on the attachments below.
- What is the name of the business?
- What is the URL of the business website?
- What is the goal of your marketing efforts? What action would you like your target users to take? (e.g., making a purchase, filling out a form, calling you, visiting your business, making a donation, etc.)
- Do you have a preferred start and end date for this campaign? Do you have a campaign length in mind? (e.g., 3 months, 6 months, 12 months)
- Do you have a budget range in mind for a digital marketing campaign?
- Are there specific digital marketing channels you are interested in? (e.g., Search Engine Marketing, Google Display Ads, Facebook/Instagram Ads, YouTube Ads, Spotify Ads, OTT/CTV video ads, etc.)
- Geographically, where do you want to target users? (e.g., Country, State/Province, City, County, Zip/Postal Codes, or a radius around specific addresses)
- How old is your target audience? (e.g., 25-54)
- Is your audience male, female, or all?
- Are you looking to target people with a specific household income level or threshold?
- Have you paid for digital marketing ads before? If yes, how did they perform?
- Do you currently do any other type of marketing?
- Will you be providing creatives/graphics/videos, or do you need assistance creating these assets?
These questions will help you build a comprehensive understanding of your client's digital marketing needs and set the foundation for a successful campaign.
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