What Are the Key Questions for a Digital Marketing Needs Assessment for Radio Broadcasters?
Digital Marketing Needs Assessment Questions
Use these questions to gather the information needed to build an effective digital marketing proposal for your clients. They will help you clarify the client’s goals, target audience, timeline, budget, channels, and creative requirements.
Download the full form with additional marketing questions in DOCX or PDF format by clicking on the attachments below.
Questions to Ask
- What is the name of the business?
- What is the URL of the business website?
- What is the primary goal of your marketing efforts? What action would you like your target users to take (e.g., make a purchase, fill out a form, call you, visit your business, make a donation)?
- Do you have preferred start and end dates for this campaign? Do you have a campaign length in mind (e.g., 3 months, 6 months, 12 months)?
- Do you have a budget range in mind for a digital marketing campaign?
- Are there specific digital marketing channels you are interested in (e.g., Search Engine Marketing (SEM), Google Display Ads, Facebook/Instagram Ads, YouTube Ads, Spotify Ads, OTT/CTV video ads)?
- Geographically, where do you want to target users (e.g., country, state/province, city, county, ZIP/postal codes, or a radius around specific addresses)?
- What is the age range of your target audience (e.g., 25–54)?
- What is your audience’s gender? Male, female, or all genders?
- Are you targeting a specific household income level or threshold?
- Have you run paid digital ads before? If so, how did they perform?
- Are you currently using any other type of marketing?
- Will you be providing creative assets (graphics/videos), or do you need assistance creating these assets?
These questions will help you build a complete understanding of your client’s digital marketing needs and lay the foundation for a successful campaign.
Related Articles
What Is the SoCast Reach Digital Marketing Handbook?
What Is the SoCast Reach Digital Marketing Handbook? The SoCast Reach Digital Marketing Handbook is your comprehensive guide to the latest products, features, and processes for SoCast Reach. This resource is regularly updated to ensure you have ...Why Do I need to do a Client Needs Assessment with my Client?
Importance of a Digital Marketing Client Needs Assessment: Digital Marketing Needs Assessments are essential because they uncover unique client goals and challenges, enabling sales reps to recommend tailored solutions. Unlike radio, which offers ...How Do I Conduct a Client Needs Assessment for Radio and Digital Advertising?
How Do I Conduct a Client Needs Assessment for Radio and Digital Advertising? Understanding the Client’s Business Goals Begin by learning about your client’s overall objectives. Ask the following questions: What are your primary marketing objectives ...How Does the "Request Sales Assistance" Feature in SoCast Reach Help Radio Broadcasters Succeed in Digital Sales?
How Does the "Request Sales Assistance" Feature in SoCast Reach Help Radio Broadcasters Succeed in Digital Sales? Empowering Radio Sales Teams with Digital Expertise We are excited to introduce a new feature within SoCast Reach designed to elevate ...How Do I Use the SoCast Reach Dashboard, Proposal Builder, and Reporting?
Overview Yes! Here is a useful video for you. Our Digital Sales Enablement Specialist will introduce you to the essentials of the SoCast Reach Dashboard and Omnichannel Proposal Builder. Familiarize yourself with the digital process: the SoCast Reach ...