Does SoCast Integrate With Adswizz for Audio and Video Ad Insertion?

Yes, SoCast integrates with Adswizz using two primary methods: AIS (Ad Insertion Server) and SDK (Software Development Kit). Each method offers different capabilities for ad delivery in your streams and players.

1. AIS (Ad Insertion Server) Integration

The AIS method injects ads at the streaming server level. When a listener starts the stream, the ad is inserted and played by the streaming server, not the player. This method supports audio ads within the stream only.

• SoCast’s web players and mobile apps fully support AIS integration, provided your streaming provider supports server-side ad injection.
• You are responsible for setting up Adswizz server-side ad injection with your streaming provider.
• If your current streaming provider does not support this, the SoCast Streaming service offers server-side ad injection capabilities.

2. SDK (Software Development Kit) Integration

The SDK method injects ads at the player level. The player requests an ad from Adswizz at the start of each session. This method supports audio, video, display, and interactive ads.

• The Adswizz SDK supports industry standards for video pre-roll ad delivery, including VAST (Video Ad Serving Template).
• SoCast supports VAST video ads across all web players and mobile apps.
• To install VAST ad code into your SoCast Player or Mobile App, see our article: How to Install Video Pre-Roll Ads (VAST)?

Additional Resources

For more information on Adswizz's ad insertion offerings, visit: https://adswizz.com/publishers/insertion-suite/