What Should I Enter In The DOOH Screens Box For My SoCast Reach DOOH Campaign?
What Should I Enter in the DOOH Screens Box for My SoCast Reach DOOH Campaign?
When setting up a Digital Out-of-Home (DOOH) campaign in SoCast Reach, first choose "TrueReach Digital Out-Of-Home" as the product for your awareness-based campaign (see screenshot below). The DOOH Screens text box appears just below this selection. Use it to add the targeting parameters for your DOOH ads.
What to Include in the DOOH Screens Box
In this text box, you can add details such as venue type, weather, pollen, demographics, and any other targeting parameters you want to leverage.
Choosing Venue Types
If there are specific venue types you want to use in your programmatic DOOH campaign, there are many to consider:
Note: The full Venue Types doc is attached to this Knowledge Base Article.
Using Screen IDs for Custom Proposals
If your campaign requires a custom proposal (because you have specific targeting) and you know the Screen IDs, enter them in the DOOH Screens text box.
Example: If there are 6 screens at the Speedway gas station at State Route 97 West in Belleville, Ohio that you want to target, include that information in the DOOH Screens text box.
Need Help?
For more information or questions about DOOH campaigns, please contact adsupport@socastdigital.com.
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