What Are the Guidelines for Rich Media Creatives in Digital Advertising?

What Are the Guidelines for Rich Media Creatives in Digital Advertising?

What Are the Guidelines for Rich Media Creatives in Digital Advertising?

You can serve rich media creatives by assigning them to display line items. Rich media creatives must meet specific requirements to be eligible for serving on various exchanges. Please also adhere to all other IAB guidelines.

Common Display Ad Sizes

Below are the most common display ad sizes. Note that different sites, apps, and regions may support additional sizes.

  • Square and Rectangle: 250 × 250, 300 × 250, 320 × 320, 336 × 280
  • Skyscraper: 120 × 600, 160 × 600, 300 × 600, 300 × 1050
  • Leaderboard: 468 × 60, 728 × 90, 800 × 250, 970 × 90, 970 × 250
  • Mobile: 300 × 50, 300 × 100, 320 × 50, 320 × 100, 320 × 480, 360 × 592, 360 × 640, 375 × 667

Asset Requirements

Dimensions Maximum 4096 × 4096 pixels
Animation Ads can animate for no longer than 30 seconds.
Autoplay
  • Ads that autoplay audio are prohibited.
  • Ads can autoplay video, as long as the audio is muted.
Pop-ups Ads that spawn pop-ups or surveys are prohibited.
Download Size The total file size of all creative files downloaded by a user's browser when an ad serves must not exceed 5 MB. Publisher specifications may require a smaller download size.
Cookies A maximum of 25 cookies can be set per ad.
HTTP Calls An HTTP call is any external file or resource loaded by your ad (for example, an impression tracker from a third party). A maximum of 100 HTTP calls are allowed per ad.

Supported File Types

HTML5 creatives must be compressed in a ZIP file. You can include the following file types inside an HTML5 ZIP file:

HTML, Style, and Script Files .html, .htm, .css, .js
Images .jpg, .jpeg, .gif, .png, .svg
Fonts .dfont, .eot, .otf, .tte, .ttf, .woff, .woff2

Supported Rich Media Formats

The following rich media formats can be uploaded:

Banner Creatives with a fixed size and position on a web page or in a mobile app.
In-Banner Video Creatives Banners with embedded video players. Videos can be included in all rich media formats, except data-driven creatives.
Fullscreen Expandable A creative that can expand to fill a mobile device screen. For example, 3D Swirl creatives.
Data-Driven Creatives Data-driven creatives can personalize their look and feel for different customer segments.
Parallax Creatives Parallax is an animation effect you can use in rich media creatives to create the illusion of depth with layers of images. As the viewer scrolls the page up or down on a mobile device, the foreground and background images move at different speeds.

By following these guidelines, you can ensure your rich media creatives are compliant and optimized for digital advertising success.