Guidelines for Rich Media Creatives

Guidelines for Rich Media Creatives

You can serve rich media creatives by assigning them to display line items. Rich media creatives also need to meet the following requirements to serve on various exchanges. Please adhere to all other guidelines issued by the IAB.

Common display ad sizes

Below are the most common display ad sizes, but different sites, apps, and regions support other sizes.

  • Square and rectangle: 250 × 250, 300 × 250, 320 × 320, 336 × 280
  • Skyscraper: 120 × 600, 160 × 600, 300 × 600, 300 × 1050
  • Leaderboard: 468 × 60, 728 × 90, 800 × 250, 970 × 90, 970 × 250
  • Mobile: 300 × 50, 300 × 100, 320 × 50, 320 × 100, 320 × 480, 360 × 592, 360 × 640, 375 × 667

Asset requirements

DimensionsMaximum 4096 × 4096 pixels
AnimationAds can animate for no longer than 30 seconds.
Autoplay
  • Ads that autoplay audio are prohibited.
  • Ads can autoplay video, as long as the audio is muted.
Pop upsAds that spawn popups or surveys are prohibited.
Download sizeThe total file size of all creative files downloaded by a person's browser when an ad serves to a maximum of 5 MB. Keep in mind that publisher specifications may require a smaller download size.
CookiesA maximum of 25 cookies can be set per ad.
HTTP callsAn HTTP call is any external file or resource loaded by your ad (for example, an impression tracker from a third-party). A maximum of 100 HTTP calls are allowed per ad.

Supported file types

HTML5 creatives must be compressed in a ZIP file. You can include the following file types inside an HTML5 ZIP file:

HTML, style, and script files.html, .htm, .css, .js
Images.jpg, .jpeg, .gif, .png, .svg
Fonts.dfont, .eot, .otf, .tte, .ttf, .woff, .woff2

Supported rich media formats

The following rich media formats can be uploaded.

BannerCreatives with a fixed size and position on a web page or in a mobile app
In-banner video creativesBanners with embedded video players. Videos can be included in all rich media formats, except data-driven creatives.
Fullscreen expandableA creative that can expand to fill a mobile device screen. For example, 3D Swirl creatives.
Data-driven creativesData-driven creatives can personalize their look & feel for different customer segments.
Parallax creativesParallax is an animation effect you can use in rich media creatives to create the illusion of depth with layers of images. As the viewer scrolls the page up or down on a mobile device, the foreground and background images move at different speeds.

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