Smart Streams are used to analyze sentiment, demographics and engagement for a topic or brand on Twitter using keywords, #HashTags and @Mentions.

With Smart Streams you have the opportunity to enter into conversations people are having with their network, by posting relevant content about a trending topic. With Smart Streams a person/station can post several bits of content about different topics, that would be surfaced to the users most interested in reading them, which makes it an effective targeting tool.

Use Smart Streams To Find Out:

• How many people are talking about it
  
• Whether sentiment is positive, negative, or neutral
  
• Whether the majority of the audience for that keyword is male or female
  

Step-by-step guide

1. Go to :Social
   
2. Click : Configure streams
3. Under 'Stream Selection' choose 'Smart Stream'                                                                                                                           
4. Topic/Brand/Influencer : Enter a keyword, #HashTag, or @Mention. Analyze sentiment, demographics, and engagement for specific topics, brands, or influencers on Twitter.
   
   
   
   
   
   
   
   
5. Click the Configure Stream button
   
6. Filters : Filter your Smart Stream content using the options below. When filtering by city, location information is only available for tweets sent from mobile devices and if geotagging is enabled by the user.
   
   1. City : Enter Location
      
   2. Within : Select a range in KM or MI from the dropdown menu
      
   3. Language : Select a language from the dropdown menu
      
   4. Tweets By : @TwitterHandle, e.g. @radio888. See tweets made by a specific Twitter user.
      
   5. Tweets Mentioning : @TwitterHandle, e.g. @radio888. See tweets mentioning a specific Twitter user.
      
   
   
   
   
7. Click the Save
   
8. Click 'Back to Configure Streams' to add multiple streams