How Is Geofencing Charged?

How Is Geofencing Charged?

Overview

For geofencing campaigns with a general radius of 5 miles or more, there is no add-on to the CPM rate for geofencing.

When Do Additional Charges Apply?

Extra charges apply only for very small, highly precise targeting that indicates a very small audience, such as:

  • A 1-mile radius around a specific store
  • Targeting only 1–3 ZIP codes

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