How Is the Media Budget Calculated in SoCast Reach Campaigns?

How Is the Media Budget Calculated in SoCast Reach Campaigns?

How Is the Media Budget Calculated in SoCast Reach Campaigns?

To calculate the media budget for a campaign in SoCast Reach, use the following formula:

Media Budget = Total Budget / (1 + Markup Percentage)

Convert the markup percentage to a decimal (for example, 275% = 2.75).

Example

If your total campaign budget is $900 and your markup is 275%, the calculation is:

Media Budget = $900 / (1 + 2.75) = $900 / 3.75 = $240

This formula ensures you are meeting the minimum media cost requirements for your campaign.