To calculate the media budget for a campaign in SoCast Reach, use the following formula:
Media Budget = Total Budget / (1 + Markup Percentage)
Convert the markup percentage to a decimal (for example, 275% = 2.75).
If your total campaign budget is $900 and your markup is 275%, the calculation is:
Media Budget = $900 / (1 + 2.75) = $900 / 3.75 = $240
This formula ensures you are meeting the minimum media cost requirements for your campaign.