How to Incorporate Programmatic Digital Ads Into Your Sales Strategy?
By making a small adjustment in your approach to a Client Needs Assessment, you can include digital advertising options seamlessly alongside radio.
For example: When discussing audience and targeting, ask about the client’s online audience behavior and whether they would like to extend their reach digitally.
Programmatic ads offer fine-tuned targeting through location, demographics, and behavior that enhance radio campaigns by connecting with audiences across multiple platforms.
Suggesting a combination of radio and digital tactics allows clients to reinforce their message, boost recall, and capture their audience at different touchpoints, increasing overall ad impact. This approach not only strengthens the case for programmatic digital ads, but also underscores that they make radio ads more effective by providing additional visibility and engagement.
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