How Can I Start to Integrate Digital Advertising Into My Radio Sales Strategy?

By making a small adjustment in your approach to a Client Needs Assessment, you can include digital advertising options seamlessly alongside your radio campaign.

For example, radio is often used as a brand awareness marketing strategy. The goal is to give listeners a new piece of information (in this case, your advertiser's radio commercial!) In parallel, the advertiser can also reach an online audience as a brand awareness marketing strategy with a variety of digital products (TrueReach Display Standard, TrueReach Display Google Ads, TrueReach Social Facebook/Instagram, TrueReach Social TikTok, TrueReach Social LinkedIn, TrueReach Video Standard,  TrueReach Video YouTube, TrueReach Video Ott/CTV, TrueReach Audio Standard, TrueReach Audio Spotify, TrueReach Audio Pandora, TrueReach DOOH) as per the extensive list below from the SoCast Reach proposal builder:

For example: When discussing audience and targeting, ask about the client’s online audience behavior and whether they would like to extend their reach digitally. 

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How? Let's explain:

Programmatic ads offer fine-tuned targeting through location, demographics, and behavior that enhance radio campaigns by connecting with audiences across multiple platforms.

Suggesting a combination of radio and digital tactics allows clients to reinforce their message, boost recall, and capture their audience at different touchpoints, increasing overall ad impact. This approach not only strengthens the case for programmatic digital ads, but also underscores that they make radio ads more effective by providing additional visibility and engagement.

If you have questions on how to strategize an omni channel proposal for a particular client, (radio & digital, or just different digital products) send your client's name, website or social pages to us at adsupport@socastdigital.com so we can help you navigate the best approach based on your client's budget and goals.

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