What Are Common iTunes Definitions for SoCast Mobile App Reporting?

Understanding key iTunes metrics helps you interpret your SoCast mobile app’s performance in the store. Use the definitions below when reviewing your reports.

Who Is This For?

• Users with permission to manage Mobile App settings
• Applicable to both Single-Tenant App and Multi-Tenant App users

Requirements

• Your station or brand must have purchased the SoCast Mobile App package.
• You must have the necessary permissions from your SoCast Account Manager.
• You must have admin access to your company’s iTunes account.

iTunes Terms and Definitions

1. Impressions: The number of times your app appears in search results when users visit the iTunes Store.
2. Product Page Views: The number of times someone views your app’s store listing.
3. App Units: The number of first-time app downloads made on the App Store using iOS 8, tvOS 9, or later. Updates, re-downloads, and downloads onto other devices are not counted.
4. Sessions: The number of times the app is used for at least two seconds. If the app is in the background and then used again, it counts as another session.
5. Active Devices: The number of devices with at least one session during the selected time period.
6. Crashes: The number of times the app crashes (stops working and quits) while it is running.