What Mobile App Advertising and Sponsorship Options Are Available in the SoCast App?
Who Is This Article For?
- All users with Manage Mobile App permissions
- Applicable to both the Single-Tenant App and Multi-Tenant App
Requirements
- Your station or brand must have purchased the SoCast Mobile App package.
- You must have the appropriate permissions, provided by your SoCast Account Manager.
- You must have admin access to your ad-serving account.
Overview
The SoCast mobile app offers a variety of advertising and sponsorship options to help you maximize digital revenue and engage your audience. These placements provide value for your sponsors while enhancing the listener experience.
Available Mobile App Advertising and Sponsorship Options
- Header Ad: Displays directly below the app bar at the top of the mobile app, providing prominent visibility for your sponsors.
- Sponsored Splash Screens: The splash screen is the first image listeners see when they open the app. This is a high-impact placement for sponsor branding.
- Radio Stream Pre-Roll URL (VAST2): Video or audio ads that play before the radio stream begins. These are typically repurposed television ads, movie trailers, or other promotional content.
- Activity Stream Banner Ad: A banner ad that appears above the menu at the bottom of the mobile app when an activity stream is displayed. Recommended dimensions: 320 x 50 pixels.
- Promo Posts: Promoted posts help amplify your message to a wider audience, driving more engagement with your brand or sponsor content. Promo posts appear in activity streams on both the mobile app and desktop. Learn more about Promo Posts.
- Ad-Sync: (Single-Tenant App only) Ad-Sync posts allow you to synchronize your on-air message with visual ads in the app, increasing engagement with your brand or sponsor content.
By leveraging these options, you can offer your partners a range of effective placements and maximize your station’s digital revenue opportunities.