On the Rate Card, What’s Included in the Base Rate?

On the Rate Card, What’s Included in the Base Rate?

What’s Included in the Base Rate

The base rate includes all parameters available in the proposal builder. This covers age, gender, household income, geo-targeting, and display keywords (contextual targeting)—all included in the CPM.

Is General Location Targeting Included?

Yes. General targeting is included, such as a radius, county, or ZIP/postal codes.

CPM (Cost per Thousand) fees for location targeting would not generally be triggered by the use of ZIP codes.

When Do Extra Charges Apply?

Extra charges only apply for very small, highly precise targeting. Examples include a 1-mile radius around a specific store or campaigns targeting only 1–3 ZIP codes, as these indicate a very small audience.

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