Programmatic Display Advertising Training Deck

Click the link in the "Attachment" section to download  the full training deck on Programmatic Display Advertising: 

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• Why Programmatic Display/Video Advertising?

• What is the difference between "Display - Google" and "Display - DSP"?

  The following categories are allowed on programmatic DSP only: Cannabis/CBD/Hemp Products Smoking/Vaping Gambling Firearms/ammunition/shooting sports Crypto Pharma/Healthcare/Surgeries/Drugs/ Addiction Treatment Politics Financial Institutions Real ...

• Why Do I Need Keywords for Display Ads?

  Google Display Ads primarily rely on visuals, but keywords can enhance ad targeting. Keywords help Google identify and match your ads with websites, videos, and apps where users may be interested in your product or service. By adding relevant ...