Step 3: How to Create a Campaign

Step 3: How to Create a Campaign

This Article is For:

  1. Users who have access to SoCast Ads Extension

Campaigns are advertising projects where you provide the key strategies and details of the upcoming ad.

  1. Login to your account at https://admin.socastsrm.com

  2. Select Ad Extension tab

  3. Under Ad Extension select Campaigns section.

  4. Select Add New

    Campaign Information

  5. On the new screen fill out the Name* section. Example: California Auto_Nov 1 - Nov 30, 2020.

  6. Programmatic Display Ads are automatically selected for Campaign Type. Other campaign types will be supported with future releases of SoCast Ad Extension.

  7. Choose the campaign's Start Date* and End Date* using the calendar selector. Please note that the standard Time Zone is America/Toronto - EST.

  8. Provide the Advertiser’s Net Budget*. It shows the number of funds paid to you.

  9. Provide your organization Markup* . The margin that you want to keep.

  10. Select the Sales Person* that manages this campaign. Also, you can Add New User and Manage Users that already exist manually.

  11. Select the Market* that this campaign belongs to.

  12. Provide Flight Details if needed. Example: this campaign will run for 12 months with a $1,000 monthly budget.

  13. Provide Additional Notes if needed.

    Objectives & Performance

  14. Select Campaign Objective(s) from the drop-down menu.

  15. Provide target Campaign KPI . Example: High CTR%, High CR%, High ER%, Target ROAS, Target CPI, ARPU, etc.

  16. Provide target Historical KPI. Example: 40,000 impressions/450 clicks/1.1% CTR.

    Target Audience

  17. Provide the campaign’s Minimum Age. Example: 25.

  18. Provide the campaign’s Maximum Age. Example: 54.

  19. Select the target Gender(s) from the drop-down menu.

  20. Provide the campaign’s Minimum Household Income. Example: $40,000/year

  21. Provide the campaign’s Maximum Household Income. Example: $150,000/year.

  22. Add target Location(s).

  23. Select the target Device(s) from the drop-down menu.

  24. Select the target Language(s) from the drop-down menu.

  25. Provide one or more additional Custom Target(s) requested by the advertiser. Example: Sports Enthusiasts,  High School Graduates, Parents, etc.

    Creative

  26. Specify the Ad Unit(s) you would like to provide for this campaign, Example: Leaderboard, Skyscraper, Mobile landscape, etc.

  27. Save the new campaign.



* - required field.




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