Campaigns are advertising projects where you provide the key strategies and details of the upcoming ad.
Login to your account at https://admin.socastsrm.com
Select Ad Extension tab
Under Ad Extension select Campaigns section.
Select Add New
On the new screen fill out the Name* section. Example: California Auto_Nov 1 - Nov 30, 2020.
Programmatic Display Ads are automatically selected for Campaign Type. Other campaign types will be supported with future releases of SoCast Ad Extension.
Choose the campaign's Start Date* and End Date* using the calendar selector. Please note that the standard Time Zone is America/Toronto - EST.
Provide the Advertiser’s Net Budget*. It shows the number of funds paid to you.
Provide your organization Markup* . The margin that you want to keep.
Select the Sales Person* that manages this campaign. Also, you can Add New User and Manage Users that already exist manually.
Select the Market* that this campaign belongs to.
Provide Flight Details if needed. Example: this campaign will run for 12 months with a $1,000 monthly budget.
Provide Additional Notes if needed.
Objectives & Performance
Select Campaign Objective(s) from the drop-down menu.
Provide target Campaign KPI . Example: High CTR%, High CR%, High ER%, Target ROAS, Target CPI, ARPU, etc.
Provide target Historical KPI. Example: 40,000 impressions/450 clicks/1.1% CTR.
Provide the campaign’s Minimum Age. Example: 25.
Provide the campaign’s Maximum Age. Example: 54.
Select the target Gender(s) from the drop-down menu.
Provide the campaign’s Minimum Household Income. Example: $40,000/year
Provide the campaign’s Maximum Household Income. Example: $150,000/year.
Add target Location(s).
Select the target Device(s) from the drop-down menu.
Select the target Language(s) from the drop-down menu.
Provide one or more additional Custom Target(s) requested by the advertiser. Example: Sports Enthusiasts, High School Graduates, Parents, etc.
Specify the Ad Unit(s) you would like to provide for this campaign, Example: Leaderboard, Skyscraper, Mobile landscape, etc.
Save the new campaign.
* - required field.