Product Minimums in SoCast Reach

Product Minimums in SoCast Reach

Product minimums play a pivotal role in ensuring the effectiveness and viability of your advertising campaigns on the SoCast Reach platform. These minimums are designed to optimize the impact of your campaigns across different advertising channels while maintaining a certain level of media investment. This guide will provide you with a clear understanding of the product minimums associated with each advertising platform on SoCast Reach.

Why Product Minimums Matter

Product minimums are established to help you achieve meaningful results from your advertising efforts. By setting a baseline media cost, SoCast Reach ensures that your campaigns meet the threshold required for effective reach, engagement, and impact. Meeting or exceeding these minimums enhances the likelihood of your campaigns achieving their intended goals.

Product Minimum Breakdown

Spotify Line Item: $500 Media Cost
When creating a line item targeting Spotify users, the minimum media cost required is $500.
This ensures that your Spotify campaign benefits from a substantial investment, maximizing its visibility and engagement potential.

LinkedIn Line Item: $20/day Media Cost
If you’re running LinkedIn, each line item needs to maintain a daily media cost of at least $20.
Adhering to this minimum ensures your LinkedIn line items receive consistent exposure to your desired professional audience.

TikTok Line Item: $40/day Media Cost
For TikTok line items, a daily media cost of $40 is the minimum requirement.
Meeting this minimum guarantees that your TikTok line item remain active and engaging on this vibrant social media platform.

Pandora Line Item: $1,000 Media Cost
Pandora line items are subject to a higher minimum investment of $1,000.
This elevated minimum helps you tap into the potential of Pandora’s vast user base and music streaming audience.

Other Products: $250 Media Cost per Line Item
This minimum applies to line items that utilize other advertising platforms available on SoCast Reach.
For a line item to be launched, the media cost must be at least $250.

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