Product minimums are essential for ensuring the effectiveness and viability of your advertising campaigns on the SoCast Reach platform. These minimums are set to optimize your campaigns across different advertising channels and maintain a required level of media investment. This guide explains the product minimums for each advertising platform available in SoCast Reach.
Product minimums help you achieve meaningful results from your advertising efforts. By establishing a baseline media cost, SoCast Reach ensures your campaigns have the necessary investment to reach, engage, and impact your target audience. Meeting or exceeding these minimums increases the likelihood of your campaigns achieving their goals.
When creating a line item targeting Spotify users, the minimum media cost required is $500. This ensures your Spotify campaign receives enough investment to maximize visibility and engagement.
For LinkedIn campaigns, each line item must maintain a daily media cost of at least $20. This minimum ensures your LinkedIn ads receive consistent exposure to your desired professional audience.
TikTok line items require a daily media cost of $40. Meeting this minimum keeps your TikTok campaigns active and engaging on this dynamic platform.
Pandora line items have a higher minimum investment of $1,000. This elevated minimum allows you to tap into Pandora’s extensive user base and music streaming audience.
For all other advertising platforms available on SoCast Reach, each line item requires a minimum media cost of $250 to launch.
By adhering to these product minimums, you ensure your campaigns are set up for success and can fully leverage the reach and engagement potential of each platform.