Why are there variable rates in the rate card?

Why Are Add-On Rates Variable in the Rate Card?

Why Are Add-On Rates Variable in the Rate Card?

If you select third-party audiences in your proposal (affinity or intent audiences), that can trigger add-ons for the rate.

These add-ons are variable because different audience categories have different CPM rates. For example, auto audiences versus B2B audiences will carry different CPMs.

As a result, when you are building your proposal, you may see higher rates in some cases.

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