What are the Ad Text Requirements for Facebook or Meta Campaigns?

What are the Ad Text Requirements for Facebook or Meta Campaigns?

You will need to have some copy to go along with your ad on Facebook or Instagram. Below are the requirements and maximums for a Meta campaign. You will need to insert these details into the SoCast Reach platform once approved by your client:

COMPANION COPY

Primary Text (required): 125 characters recommended (up to 1,000)

Headline (required): 40 characters recommended            (up to 225)

Link Description (optional): 30 characters recommended (up to 500)

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