What are the Industry Benchmarks for YouTube?

What Are the Industry Benchmarks for YouTube TrueClick Video Ads?

Overview

Below are the major industry advertising benchmarks for TrueClick YouTube Video.

About CTR Variability

Note: Click-through rate (CTR) is variable because many factors contribute to campaign success, including:

  • Quality of the creative
  • Audience targeting
  • Ad placement
  • Landing page experience

YouTube TrueClick Video Industry Benchmarks