What Is Search Engine Marketing (SEM)?
Overview
Search Engine Marketing (SEM) ads are paid advertisements that appear on search engine results pages (SERPs). They target users who are actively searching for related keywords, driving relevant traffic to a website.
Who Are SEM Ads Ideal For?
SEM ads are ideal for businesses focused on driving conversions, such as local services (e.g., plumbers or law firms) or e-commerce stores with specific products. These ads reach people who are actively searching for solutions.
What Do Clients Get From Search Ads?
Clients benefit from highly targeted visibility, connecting with users at a high-intent moment in their search journey. This often leads to higher click-through rates and more conversions. The primary return from SEM ads is typically increased website traffic and conversions from interested, qualified leads.
Key Considerations for Booking Programmatic Search Ads
- Keyword Strategy: Select relevant, high-intent keywords that align with what potential customers are searching for to ensure better ad placement and relevancy.
- Ad Copy Quality: Craft concise, compelling ad copy with clear calls to action to attract clicks and improve ad performance.
To access the full training module on this topic, click here.
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