Over-the-Top (OTT) and Connected TV (CTV) ads are delivered through a variety of internet-based streaming platforms. These ads reach viewers who consume video content via the internet, rather than traditional cable or satellite TV. Below are the most common environments where OTT/CTV ads are shown:
Ads can appear on popular streaming platforms such as Netflix (ad-supported tier), Hulu, Amazon Prime Video, Disney+, and HBO Max, depending on the subscription plan. These platforms offer both ad-supported and ad-free options.
Services like Sling TV, YouTube TV, and DirecTV Stream provide live TV and on-demand content over the internet. These platforms often include ad placements during programming.
Platforms such as Tubi, Pluto TV, and Peacock offer free content supported by advertising. Viewers watch ads in exchange for access to movies, shows, and other video content.
Devices like Roku, Apple TV, Amazon Fire TV, and Chromecast enable users to stream content on their televisions. Ads can be displayed within the content streamed through these devices.
Many smart TVs come with built-in streaming apps and interfaces that display ads. Examples include Samsung (Tizen), LG (webOS), and Vizio (SmartCast) systems.
Websites and apps that host video content, such as YouTube and Vimeo, also feature OTT/CTV ads—especially when videos are streamed directly to TVs.
OTT/CTV advertising allows broadcasters and advertisers to target audiences with precision based on viewing habits, interests, and demographic information. This makes OTT/CTV ads a powerful tool for reaching viewers in a personalized and engaging way.