Over-the-Top (OTT) and Connected TV (CTV) ads typically air on a variety of platforms that deliver streaming video content over the internet. Here are some common environments where these ads are shown:
Streaming Services: Ads can appear on platforms like Netflix (with its ad-supported tier), Hulu, Amazon Prime Video, Disney+, and HBO Max, depending on their subscription tiers that include advertising.
Digital Multichannel Video Programming Distributors (MVPDs): These include services like Sling TV, YouTube TV, and DirecTV Stream, which offer live TV programming over the internet along with on-demand content.
Ad-Supported Video on Demand (AVOD): This category includes services like Tubi, Pluto TV, and Peacock that offer free content supported by ad revenue.
Connected Devices: Ads can be displayed through devices such as Roku, Apple TV, Amazon Fire TV, and Chromecast, which allow users to stream content on their TVs.
Smart TVs: Many smart TVs come with built-in streaming apps and interfaces that show ads, including systems from Samsung (Tizen), LG (webOS), and Vizio (SmartCast).
Video Content Platforms: Websites and apps that host video content, such as YouTube and Vimeo, also feature OTT/CTV ads, especially in videos that are streamed to TVs.
These platforms allow advertisers to target specific audiences with great precision based on viewing habits, interests, and demographic information, making OTT/CTV advertising a valuable tool for reaching viewers in a more personalized and engaging way.