Why Was My DOOH Advertisement Rejected?

Digital Out Of Home (DOOH) billboards may reject advertisements for a variety of reasons. Understanding these reasons can help you ensure your ad meets all necessary requirements and increases its chances of approval.

Common Reasons for DOOH Ad Rejection

1. Content Violations: Ads containing explicit, offensive, or inappropriate material—such as violence, adult themes, or hate speech—will be rejected.
2. Non-Compliance with Regulations: Ads that do not comply with local advertising laws or industry standards, including restrictions on political messages, alcohol, or tobacco, cannot be accepted.
3. Brand Safety Concerns: Ads that could harm the reputation of the billboard owner or associated brands may be declined.
4. Technical Issues: Ads that do not meet technical specifications—such as incorrect dimensions, low resolution, or unsupported file formats—will not be approved.
5. Intellectual Property Violations: Ads that infringe on copyrights, trademarks, or use images or logos without proper permissions will be rejected.
6. Conflicting Advertisers: Ads promoting products or services that conflict with existing advertising contracts, such as a competitor's product, may be declined.
7. Inappropriate Targeting: Ads that are not relevant to the location, audience, or context of the billboard may be rejected.

Review these guidelines carefully before submitting your DOOH advertisement to help ensure a smooth approval process.