Why Are There Variable Rates For the Add-Ons in the Rate Card?

Why Are There Variable Rates For the Add-Ons in the Rate Card?

Why variable rates for the addons?  
If you entered 3rd-party audiences in the proposal (affinity and intent audiences) then that could trigger add-ons for the rate.

This is what makes them variable-- for instance, auto audiences versus B2B audiences would have different CPM rates. So that could possibly be why you may see higher rates when you're building out the proposal in some cases. 


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