Why Can't I See Paid Search as a Product When Creating A Proposal In SoCast Reach?

Why Can't I See Paid Search as a Product When Creating A Proposal In SoCast Reach?

If you are unable to see Paid Search as a product when creating a proposal in SoCast Reach, it may be because you have only selected the "Awareness" marketing objective. Paid Search is defined in the platform as "Conversion" or "Consideration" objectives, not "Awareness."

  1. When adding a line item, select all three objectives: Awareness, Consideration, and Conversion.
  2. This will allow you to view all available products, including Paid Search.

If you are unsure which objective to choose, selecting all three ensures you can see the full product list and select the most appropriate for your campaign.

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