Why Can’t I See Paid Search as a Product When Creating a Proposal in SoCast Reach?

If you can’t see Paid Search as a product when creating a proposal in SoCast Reach, it’s likely because only the Awareness marketing objective is selected. In the platform, Paid Search is defined under Conversion or Consideration objectives, not Awareness.

How to Fix It

1. When adding a line item, select all three objectives: Awareness, Consideration, and Conversion.
2. This will allow you to view all available products, including Paid Search.

If you’re unsure which objective to choose, selecting all three ensures you can see the full product list and then pick the most appropriate option for your campaign.