Why Do I Need Keywords for Display Ads?
Google Display Ads primarily rely on visuals, but keywords can enhance ad targeting. Keywords help Google identify and match your ads with websites, videos, and apps where users may be interested in your product or service. By adding relevant keywords, you can attract people in specific niches or demographics who engage with related content, improving the ad's relevance and performance. Keywords are especially helpful in display campaigns aimed at generating awareness or interest in a specific service or brand.