Why Are Keywords Important for Google Display Ads Targeting?
Why Are Keywords Important for Google Display Ads Targeting?
While Google Display Ads primarily rely on visuals, keywords play a crucial role in enhancing ad targeting. By adding relevant keywords, you help Google identify and match your ads with websites, videos, and apps where users are likely to be interested in your product or service.
Using keywords allows you to reach specific audiences, such as people in particular niches or demographics who engage with related content. This improves your ad’s relevance and overall performance. Keywords are especially valuable in display campaigns focused on generating awareness or interest in a specific service or brand.
In summary, including keywords in your display ad campaigns helps attract the right audience, increases engagement, and maximizes the effectiveness of your advertising efforts.
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