At SoCast, our primary goal for the membership tool is to maximize user signups and grow your audience. Requiring additional fields during registration, such as a phone number, can decrease conversion rates. For this reason, the phone number field is optional, while the email address remains mandatory for all new members.
We also recognize that many users are hesitant to provide their phone numbers due to privacy or anti-spam concerns. Keeping the phone number field optional helps reduce barriers to registration and encourages more listeners to become members.
If collecting phone numbers is essential for your station, you can require this information during specific campaigns, such as contests. When running a contest, you have the option to make the phone number field mandatory, which can incentivize users to provide additional details in exchange for a chance to win.