At SoCast, our membership tool is designed to maximize user signups and grow your audience. Every additional required field during registration can decrease conversion rates, so the phone number field is optional. The email address remains mandatory for all new members.
We also recognize that many users are hesitant to share their phone numbers due to privacy or anti-spam concerns. Keeping this field optional reduces barriers to registration and encourages more listeners to become members.
If collecting phone numbers is important for your station, you can require this information during specific campaigns, such as contests. When running a contest, you have the option to make the phone number field mandatory, which can incentivize users to provide additional details in exchange for a chance to win.