Why Might a Digital Ad Serve Impressions to Users Outside the Geo-Targeted Area?

There are several reasons why a digital ad may be shown to someone outside your intended geographic area. Understanding these factors can help you troubleshoot and optimize your ad campaigns.

1. IP Address Location Inaccuracy

A user’s IP address may be registered to a different location than their actual physical location. This mismatch can result in ads being served to users who appear to be outside the targeted area.

2. Recent Travel or Device Location History

If a user is regularly in, or has recently been in, the targeted area, their browser or device may still associate them with that location. For example, Google Ads location targeting uses the “Presence: People in or regularly in your targeted locations” rule. If someone lives in Vancouver but recently visited Seattle, they may still see ads targeting Vancouver because their device is usually located there.

3. Incorrect Targeting Parameters

If targeting parameters are not set up correctly, ads may be shown to a wider audience than intended. Double-check your campaign proposal and targeting settings. If you need to make updates, contact adsupport@socastdigital.com.

4. Map View Display Issues

Reporting map views can sometimes be unclear or misleading. You may see a postal code or ZIP code plotted outside the targeted area even though it should fall within it. This is often a display or data aggregation issue rather than a true targeting error.

5. Limited Inventory in the Targeted Area

If the ad network or platform has limited inventory within the targeted area, it may serve impressions just outside the boundary to help fulfill campaign goals and maintain delivery.

If you have further questions or need assistance with your campaign settings, please reach out to adsupport@socastdigital.com.