Why Might a Digital Ad Serve Impressions to Users Outside the Geotargeted Area?

Why Might a Digital Ad Serve Impressions to Users Outside the Geotargeted Area?

Why Might a Digital Ad Serve Impressions to Users Outside the Geotargeted Area?

There are several reasons why a digital ad may be shown to someone outside the intended geographic area. Understanding these factors can help you troubleshoot and optimize your ad campaigns.

1. IP Address Location Inaccuracy

Sometimes, a user's IP address is registered in a different location than their actual physical location. This can result in ads being served to users who are technically outside the targeted area.

2. Recent Travel or Device Location History

If a user has recently traveled to the targeted area, their browser or device may still register that location. For example, Google Ads location targeting uses the "Presence: People in or regularly in your targeted locations" rule. If someone lives in Vancouver but recently visited Seattle, they may still see ads targeting Vancouver because their device is usually located there.

3. Incorrect Targeting Parameters

Ad targeting parameters may not be set up correctly, causing ads to be shown to a wider audience than intended. Please double-check your original proposal and targeting settings. If you need to make updates, contact adsupport@socastdigital.com.

4. Map View Display Issues

Sometimes, the map view in reporting tools can be unclear or inaccurate. For example, you may see a postal code or zip code displayed outside the targeted area, even though it should be within it. This is often a display issue rather than a targeting error.

5. Limited Inventory in Targeted Area

If the ad network or platform has limited inventory in the targeted area, it may serve ads to users outside the area to fulfill campaign goals and reach a larger audience.

If you have further questions or need assistance with your campaign settings, please reach out to adsupport@socastdigital.com.

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