Why OTT / CTV Advertising (Over The Top Television / Connected TV) Advertising?
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Where do OTT/CTV ads appear?
Over-the-Top (OTT) and Connected TV (CTV) ads typically air on a variety of platforms that deliver streaming video content over the internet. Here are some common environments where these ads are shown: Streaming Services: Ads can appear on platforms ...
Creative Advertising Specs & Placeholders
Display Ad Specs: Standard display banner sizes: Mobile Banner (320 x 50) Leaderboard (728 x 90) Wide Skyscraper (160 x 600) Medium Rectangle (300 x 250) Half-Page Skyscraper (300 x 600) Billboard (970 x 250) Mobile Full-Page Interstitial - Portrait ...
Programmatic Display Advertising Training Deck
Click the link in the "Attachment" section to download the full training deck on Programmatic Display Advertising:
Client Needs Assessment for Radio & Digital Advertising
Understanding Client’s Business Goals: What are your primary marketing objectives for this year (e.g., brand awareness, lead generation etc.)? Are there specific marketing tactics you’re interested in? Who are your main competitors, and what ...
How Cookie-Less Tracking Will Affect Digital Advertising
As digital marketers, we rely heavily on cookies to gather data about users' online behavior, preferences, and interests. However, recent changes in privacy regulations and browser updates have made it more difficult for us to use cookies. In this ...