Growing Demand-Side Revenue (i.e. Programmatic)
How Do I Access On-Demand Training For Building Proposals In SoCast Reach?
To access on-demand training for building proposals in SoCast Reach, follow these steps: Log in to your SoCast Reach account. Review the provided training resources, such as the SoCast Reach Dashboard walkthrough video. This video offers a ...
Can Sales Reps Adjust CPM Markups In SoCast Reach Proposal Builder?
No, sales reps cannot adjust default CPM markups in the SoCast Reach Proposal Builder unless they have specifically been granted those permissions. Only users with the appropriate permissions can modify markup settings. This ensures that markups ...
How Do I Clone An Existing Campaign In SoCast Reach?
Log in to SoCast Reach. Navigate to the campaign you want to duplicate. Click on the campaign to open its details. Click the "Clone Campaign" button. Update the start and end dates, budget, or any other details as needed. Resubmit the campaign. ...
How Do I Conduct a Client Needs Assessment for Radio and Digital Advertising?
How Do I Conduct a Client Needs Assessment for Radio and Digital Advertising? Understanding the Client’s Business Goals Begin by learning about your client’s overall objectives. Ask the following questions: What are your primary marketing objectives ...
How Do I Set Up and Use Insertion Order Approvals in SoCast Reach?
How Do I Set Up and Use Insertion Order Approvals in SoCast Reach? The approval process for insertion orders (IOs) in SoCast Reach is an essential step in the campaign lifecycle. It ensures that all campaigns receive proper authorization before ...
How Do I Share Campaign Delivery Reports in SoCast Reach?
How Do I Share Campaign Delivery Reports in SoCast Reach? SoCast Reach provides two main ways to share campaign delivery reports with your advertisers. Setting up email notifications and sharing these reports helps maintain transparency and keeps ...
How Do I Configure My SoCast Reach Rate Card and Markups?
How Do I Configure My SoCast Reach Rate Card and Markups? This guide will walk you through configuring your rate cards within the SoCast Reach platform. Setting up your rate cards—including markups, add-on rates, and understanding product minimums—is ...
What Are the DOOH Billboard Ad Specifications and Design Guidelines?
What Are the DOOH Billboard Ad Specifications and Design Guidelines? Common DOOH Screen Dimensions Highway Digital Billboards Standard Sizes: 1408 x 400 pixels (16:9 aspect ratio) 1920 x 1080 pixels (Full HD, scalable for larger displays) 3840 x 1080 ...
Why Are Keywords Important for Google Display Ads Targeting?
Why Are Keywords Important for Google Display Ads Targeting? While Google Display Ads primarily rely on visuals, keywords play a crucial role in enhancing ad targeting. By adding relevant keywords, you help Google identify and match your ads with ...
How Does the "Request Sales Assistance" Feature in SoCast Reach Help Radio Broadcasters Succeed in Digital Sales?
How Does the "Request Sales Assistance" Feature in SoCast Reach Help Radio Broadcasters Succeed in Digital Sales? Empowering Radio Sales Teams with Digital Expertise We are excited to introduce a new feature within SoCast Reach designed to elevate ...
Why Was My DOOH Advertisement Rejected?
Why Was My DOOH Advertisement Rejected? Digital Out Of Home (DOOH) billboards may reject advertisements for a variety of reasons. Understanding these reasons can help you ensure your ad meets all necessary requirements and increases its chances of ...
Why Can't I See City-Level Data in My Facebook Ads Reporting?
Why Can't I See City-Level Data in My Facebook Ads Reporting? Facebook Ads typically report data at the province or state level, rather than by specific cities. This is due to privacy concerns, data aggregation rules, and system efficiency. Below is ...
How Do I Connect a Campaign to a DSP and Set Up Monthly Report Emails?
How Do I Connect a Campaign to a DSP and Set Up Monthly Report Emails? Follow these steps to connect your campaign to a DSP (Demand Side Platform) and set up automated monthly email reports: 1. Navigate to the Campaigns Dashboard After importing all ...
Where Do OTT/CTV Ads Appear?
Where Do OTT/CTV Ads Appear? Over-the-Top (OTT) and Connected TV (CTV) ads are delivered through a variety of internet-based streaming platforms. These ads reach viewers who consume video content via the internet, rather than traditional cable or ...
What Are the Programmatic Ad Guidelines for Cannabis, CBD, Explosives, Firearms, Weapons, Smoking, and Vaping?
What Are the Programmatic Ad Guidelines for Cannabis, CBD, Explosives, Firearms, Weapons, Smoking, and Vaping? These guidelines outline best practices and requirements for programmatic advertising related to cannabis, CBD, explosives, firearms, ...
What Are the Guidelines for Rich Media Creatives in Digital Advertising?
What Are the Guidelines for Rich Media Creatives in Digital Advertising? You can serve rich media creatives by assigning them to display line items. Rich media creatives must meet specific requirements to be eligible for serving on various exchanges. ...
Why Does My Delivery Report Show Locations or Demographics That I Didn't Target?
Why Does My Delivery Report Show Locations or Demographics That I Didn't Target? Understanding Targeting Limitations in Digital Ad Campaigns Digital advertising offers powerful tools like geotargeting and demographic targeting, but these methods are ...
What Are the Product Minimums in SoCast Reach?
What Are the Product Minimums in SoCast Reach? Product minimums are essential for ensuring the effectiveness and viability of your advertising campaigns on the SoCast Reach platform. These minimums are set to optimize your campaigns across different ...
How Can I Access the Geriatric Medical Centre Case Study?
How Can I Access the Geriatric Medical Centre Case Study? To download the Geriatric Medical Centre case study, please click the link below: This case study provides valuable insights and best practices that can help radio broadcasters understand how ...
How Did an NFL Football Team Succeed Using SoCast's Digital Solutions?
How Did an NFL Football Team Succeed Using SoCast's Digital Solutions? This case study highlights how an NFL football team leveraged SoCast's digital solutions to enhance their online presence and engage their audience more effectively. Click the ...
How Do I Build an OMNI-Channel Proposal Using SoCast?
How Do I Build an OMNI-Channel Proposal Using SoCast? Learn how to create a comprehensive OMNI-Channel proposal by adding multiple digital products and channels to a single digital proposal using the SoCast OMNI-Channel Proposal Generator. ...
Why Won't My SoCast Proposal Generate or Save? Troubleshooting Tips for Radio Broadcasters
Why Won't My SoCast Proposal Generate or Save? Troubleshooting Tips for Radio Broadcasters If you're experiencing issues with the SoCast Proposal Generator not generating or saving your proposal, try the following troubleshooting steps: 1. GeoMap ...
How Do I Access the Search Engine Marketing Training Module?
How Do I Access the Search Engine Marketing Training Module? To download the full training deck on Search Engine Marketing, please click the link in the Attachment section of this article. The training module provides comprehensive information and ...
How Can I Access the Facebook and Instagram Ads Training Module?
How Can I Access the Facebook and Instagram Ads Training Module? To download the full training deck on Facebook & Instagram Advertising, please click the link in the Attachment section of this article. The training module provides comprehensive ...
How Do I Create Campaigns in DSPs Using SoCast Reach?
This process is usually done by the campaign manager. Introduction: This guide provides step-by-step instructions on how to create campaigns in DSPs using SoCast Reach, a powerful advertising platform. By following these instructions, you will be ...
How Do I Add a Cover Page to Delivery Reports in SoCast Reach Sales Management?
How Do I Add a Cover Page to Delivery Reports in SoCast Reach Sales Management? Note: This process is typically performed by the Sales Manager. As a Sales Manager, you can add a custom cover page to your delivery reports in SoCast Reach. This cover ...
How Do I Customize the Proposal Template in SoCast Reach Sales Management?
How Do I Customize the Proposal Template in SoCast Reach Sales Management? Note: This process is typically completed by the Sales Manager. Steps to Customize the Proposal Template Navigate to the proposal stage or tab within your campaign, then click ...
How Do I Manage Markets in SoCast Reach Sales Management?
How Do I Manage Markets in SoCast Reach Sales Management? This process is typically completed by the Sales Manager. As a Sales Manager, you have the ability to configure and manage markets within SoCast Reach Sales Management. Accessing Market ...
How Do I Create a Campaign in SoCast Reach for Sales Enablement?
How Do I Create a Campaign in SoCast Reach for Sales Enablement? Note: This process is typically completed by a salesperson. Step 1: Access the Campaign Creation Tool Navigate to Advertising Campaigns > Campaigns > Create New to begin creating a new ...
How Do I Clone Line Items in SoCast Reach Sales Enablement?
How Do I Clone Line Items in SoCast Reach Sales Enablement? This process is typically performed by the salesperson. Once your campaign is created in SoCast Reach, you have the ability to clone multiple line items. Cloning line items can save time and ...
How Do I Generate an Insertion Order in SoCast Reach Sales Enablement?
How Do I Generate an Insertion Order in SoCast Reach Sales Enablement? This process is typically completed by a salesperson. Once your campaign is created in SoCast Reach, you will need to generate an insertion order to proceed with the sales ...
What Is the SoCast Reach Digital Marketing Handbook?
What Is the SoCast Reach Digital Marketing Handbook? The SoCast Reach Digital Marketing Handbook is your comprehensive guide to the latest products, features, and processes for SoCast Reach. This resource is regularly updated to ensure you have ...
How Do I Assign Campaign Managers to Channels in SoCast Reach Sales Management?
How Do I Assign Campaign Managers to Channels in SoCast Reach Sales Management? This process is typically managed by the Sales Manager. As a Sales Manager, you can assign specific Campaign Managers to individual channels or products within SoCast ...
How Do I Manage Objectives and Channels/Products in SoCast Reach Sales Management?
How Do I Manage Objectives and Channels/Products in SoCast Reach Sales Management? This process is typically completed by the Sales Manager. As a Sales Manager, you have the ability to configure the list of products and objectives for all campaigns ...
How Do I Upload Creative Assets in SoCast Reach?
How Do I Upload Creative Assets in SoCast Reach? Note: This process is typically completed by the salesperson. When creating your campaign in SoCast Reach, you will need to upload creative assets. Below are the recommended sizes and specifications ...
How Do I Generate a Proposal in SoCast Reach Sales Enablement?
How Do I Generate a Proposal in SoCast Reach Sales Enablement? Note: This process is typically completed by the salesperson. Steps to Generate a Proposal Once your campaign is ready, scroll to the top of the campaign page. On the right-hand side, ...
How Do I Create a New Advertiser in SoCast Reach for Sales Enablement?
How Do I Create a New Advertiser in SoCast Reach for Sales Enablement? Note: This process is typically completed by the salesperson. Adding a New Advertiser If you are building a campaign for a new advertiser, you will need to add them to SoCast ...
How Do I Create and Update User Profiles in SoCast Reach?
How Do I Create and Update User Profiles in SoCast Reach? Company Admin Notes All new users and staff should be created and added by the Company Admin. If you require access to SoCast Reach, please contact your Company Admin. Steps for Creating and ...
How Do I Get Help and Support for SoCast Reach?
How Do I Get Help and Support for SoCast Reach? Once you are onboarded to the SoCast Reach platform, you have full access to SoCast’s dedicated support team. Here’s how you can get assistance whenever you need it: How to Submit a Support Request or ...
What Is the Difference Between Display - Google and Display - DSP?
What Is the Difference Between Display - Google and Display - DSP? Understanding the differences between "Display - Google" (Google Display Network) and "Display - DSP" (Demand-Side Platform) is important for radio broadcasters looking to maximize ...
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