Growing Demand-Side Revenue (i.e. Programmatic)
What Are the Advertising Category Limitations for Programmatic DSP and Other Platforms?
What Are the Advertising Category Limitations for Programmatic DSP and Other Platforms? When placing digital ads, it is important to be aware of category restrictions based on the platform you are using. Below are the advertising categories and their ...
How Do I Pause a Digital Advertising Campaign in SoCast?
How Do I Pause a Digital Advertising Campaign in SoCast? If you need to pause a campaign that is currently running, please email Ad Support to ensure the campaign is properly paused in both the SoCast Dashboard and the DSP (Demand Side Platform) ...
How Do I Generate SoCast Reach Sales Delivery Reports for Advertisers?
How Do I Generate SoCast Reach Sales Delivery Reports for Advertisers? Note: This process is typically completed by the sales person. Step 1: Access the Live Report Ensure your campaign's Campaign Stage is set to In Flight. In your dashboard, look ...
How Does SoCast Prevent Bot Traffic in Programmatic Advertising?
How Does SoCast Prevent Bot Traffic in Programmatic Advertising? Programmatic advertising has transformed how radio broadcasters reach their target audiences. However, it also introduces challenges, such as bot traffic. Bot traffic refers to ...
How Will Cookie-Less Tracking Affect Digital Advertising?
How Will Cookie-Less Tracking Affect Digital Advertising? As digital marketers and radio broadcasters, cookies have long been essential for gathering data about users’ online behavior, preferences, and interests. However, recent changes in privacy ...
How Do I Access the Programmatic Display Advertising Training Deck?
How Do I Access the Programmatic Display Advertising Training Deck? To download the full training deck on Programmatic Display Advertising, please click the link in the Attachment section below. This resource provides comprehensive information and ...
How Do I Build a Proposal in the SoCast Reach Dashboard?
How Do I Build a Proposal in the SoCast Reach Dashboard? Overview The SoCast Reach Proposal Builder allows you to create, manage, and customize digital advertising proposals for your clients. Follow the steps below to build a proposal in the SoCast ...
How Can Radio Broadcasters Succeed With an Industrial Recruitment Campaign?
How Can Radio Broadcasters Succeed With an Industrial Recruitment Campaign? Overview This case study highlights a successful industrial recruitment campaign executed by a radio broadcaster using SoCast's digital solutions. The campaign aimed to ...
How Do I Request Creative Assets for a Client Campaign?
How Do I Request Creative Assets for a Client Campaign? If your client needs creative assets for their upcoming campaign, please have them complete the Creative Intake Form using the link below. SoCast Customer Creative Intake Form Submit the form ...
What Are Important Things To Know About Each Digital Advertising Channel?
What Are Important Things To Know About Each Digital Advertising Channel? Facebook/Instagram Campaigns Advertiser Requirements: The advertiser must have a Facebook Page to run ads on Facebook and Instagram. We will need access to the advertiser's ...
Why Might a Digital Ad Serve Impressions to Users Outside the Geotargeted Area?
Why Might a Digital Ad Serve Impressions to Users Outside the Geotargeted Area? There are several reasons why a digital ad may be shown to someone outside the intended geographic area. Understanding these factors can help you troubleshoot and ...
How Long Does It Take to Receive a Proposal Request for Digital Campaigns?
How Long Does It Take to Receive a Proposal Request for Digital Campaigns? We ask that you allow up to three business days for us to provide a quote for your campaign proposal requests. This timeframe ensures we can accurately research and forecast ...
How Far in Advance Should I Upload Creatives for My Campaign?
How Far in Advance Should I Upload Creatives for My Campaign? We recommend uploading your creatives at least 3 business days before the campaign start date. This ensures there is enough time for review, approval, and any necessary adjustments before ...
What Are the Key Questions for a Digital Marketing Needs Assessment for Radio Broadcasters?
Digital Marketing Needs Assessment Questions The following questions are designed to help you gather the information needed to create an effective digital marketing proposal for your clients. Use these questions to better understand your client's ...
How Do I Log Into SoCast Reach?
How Do I Log Into SoCast Reach? For Company Admins During your initial onboarding and training with SoCast, a user account will be created for you based on the name and email provided in the intake form. You will receive an email prompting you to log ...
How Do I Use Creative Placeholders When Uploading Ad Creatives in SoCast?
How Do I Use Creative Placeholders When Uploading Ad Creatives in SoCast? If you encounter the following error while trying to upload ad creatives: You can use the following placeholder images to upload in place of the required ad sizes: Leaderboard, ...
How Do I Build a Proposal in the SoCast Reach Dashboard?
How Do I Build a Proposal in the SoCast Reach Dashboard? Overview The SoCast Reach Proposal Builder allows you to create, customize, and manage digital advertising proposals for your clients. Follow the steps below to build a proposal in the SoCast ...
What Should I Do If I Am Having Issues Uploading Creatives to My Campaign?
What Should I Do If I Am Having Issues Uploading Creatives to My Campaign? If you are experiencing issues uploading creatives to your campaign, here are some common problems and solutions to help you resolve them: 1. Error: "Sorry! The following ...
How Do I Make Changes to a Campaign Proposal in SoCast?
How Do I Make Changes to a Campaign Proposal in SoCast? If you need to update the Title, Flight Dates, Budget, Geo-Location, Demographics, Audience Segments, or Campaign Objective of a campaign proposal, follow these steps: Step 1: Return the ...
How Do I Accept a Facebook Access Request from SoCast for My Radio Station Page?
How Do I Accept a Facebook Access Request from SoCast for My Radio Station Page? Depending on your version of Facebook Business Manager, the steps to accept an access request from SoCast may vary. Please follow the instructions below to ensure SoCast ...
Why Choose DOOH (Digital Out-Of-Home) Advertising for Radio Broadcasters?
Why Choose DOOH (Digital Out-Of-Home) Advertising for Radio Broadcasters? Digital Out-Of-Home (DOOH) advertising is a powerful way for radio broadcasters to expand their reach and engage audiences beyond traditional channels. By leveraging digital ...
Why Should Radio Broadcasters Use LinkedIn Advertising?
Why Should Radio Broadcasters Use LinkedIn Advertising? LinkedIn Advertising offers radio broadcasters a powerful platform to reach a professional audience, build brand awareness, and generate leads. With advanced targeting options, you can connect ...
Why Should Radio Broadcasters Consider TikTok Advertising?
Why Should Radio Broadcasters Consider TikTok Advertising? TikTok has rapidly become one of the most popular social media platforms, especially among younger audiences. For radio broadcasters looking to expand their digital reach and engage new ...
Why Choose OTT / CTV Advertising (Over-The-Top Television / Connected TV) for Radio Broadcasters?
Why Choose OTT / CTV Advertising (Over-The-Top Television / Connected TV) for Radio Broadcasters? What Is OTT / CTV Advertising? OTT (Over-The-Top) and CTV (Connected TV) advertising refers to delivering video ads through streaming services and ...
Why Should Radio Broadcasters Use YouTube Advertising?
Why Should Radio Broadcasters Use YouTube Advertising? YouTube advertising offers radio broadcasters a powerful way to reach new audiences, increase brand awareness, and drive digital revenue. With over 2 billion logged-in users each month, YouTube ...
What Are the Best Practices for Radio and Digital Creative?
What Are the Best Practices for Radio and Digital Creative? Explore the best practices for creating effective radio and digital creative. View the presentation slides below, or download a PDF at the bottom of this page for your reference.
Why Should Radio Broadcasters Use Search Engine Marketing?
Why Should Radio Broadcasters Use Search Engine Marketing? Search Engine Marketing (SEM) is a powerful tool for radio broadcasters looking to expand their digital presence, attract new listeners, and increase revenue. By leveraging SEM, your station ...
Why Choose Digital Audio and Programmatic Audio Advertising for Radio Broadcasters?
Why Choose Digital Audio and Programmatic Audio Advertising for Radio Broadcasters? Digital audio and programmatic audio advertising are rapidly transforming the radio broadcasting landscape. These solutions offer broadcasters new ways to reach ...
Why Choose Programmatic Display and Video Advertising for Your Radio Station?
Why Choose Programmatic Display and Video Advertising for Your Radio Station? Programmatic display and video advertising offer radio broadcasters a powerful way to increase digital revenue, reach new audiences, and maximize the value of their online ...
Why Should Radio Broadcasters Use Social Media Advertising?
Why Should Radio Broadcasters Use Social Media Advertising? Social media advertising is a powerful tool for radio broadcasters looking to expand their reach, engage audiences, and drive digital revenue. Here are some key reasons why your station ...
Why Should Radio Broadcasters Invest in Radio Advertising?
Why Should Radio Broadcasters Invest in Radio Advertising? Radio advertising remains a powerful and effective way for broadcasters to reach a wide and engaged audience. Here are some key reasons why radio advertising is a valuable investment for ...
How Can Radio Broadcasters Use SoCast for Education Campaigns?
How Can Radio Broadcasters Use SoCast for Education Campaigns? Discover how radio broadcasters can leverage SoCast's digital solutions to create impactful education campaigns. SoCast provides powerful tools for content management, audience ...
How Can Radio Broadcasters Use SoCast to Support Local Dentists? (Case Study)
How Can Radio Broadcasters Use SoCast to Support Local Dentists? (Case Study) This case study demonstrates how radio broadcasters can leverage SoCast’s digital solutions to help local dentists grow their business, increase brand awareness, and engage ...
How Did a Cruise Line Use SoCast's Digital Solutions to Drive Success?
How Did a Cruise Line Use SoCast's Digital Solutions to Drive Success? Discover how a leading cruise line partnered with SoCast to enhance their digital presence and drive measurable results. This case study highlights the strategies and tools used ...
How Did a Grocery Retailer Succeed Using SoCast's Digital Advertising Solutions?
How Did a Grocery Retailer Succeed Using SoCast's Digital Advertising Solutions? Discover how a leading grocery retailer leveraged SoCast's digital advertising solutions to drive customer engagement and increase sales. This case study highlights the ...
How Can Radio Broadcasters Use SoCast Tools to Promote Local Events and Festivals?
How Can Radio Broadcasters Use SoCast Tools to Promote Local Events and Festivals? Overview This case study demonstrates how radio broadcasters can leverage SoCast’s digital solutions to successfully promote local events and festivals. By utilizing ...
What Can Radio Broadcasters Learn from the Lawyer Case Study?
What Can Radio Broadcasters Learn from the Lawyer Case Study? This case study highlights how a law firm leveraged SoCast’s digital solutions to enhance their advertising campaigns and reach new audiences through radio broadcasting. By utilizing ...
How Can Radio Broadcasters Use Digital Campaigns to Promote Local Businesses? (Case Study: Day Care)
How Can Radio Broadcasters Use Digital Campaigns to Promote Local Businesses? (Case Study: Day Care) This case study demonstrates how a radio broadcaster successfully used SoCast’s digital solutions to promote a local day care center, driving ...
What Are the Creative Advertising Specs and Placeholders for Digital Campaigns?
Creative Advertising Specs and Placeholders This guide provides the required specifications for creative assets across display, social, video, audio, and streaming platforms. Following these specs ensures your ads display correctly and deliver the ...
How Can I Handle Objections About Price or Expense?
How Can I Handle Objections About Price or Expense? If you encounter objections related to price or expense, you can use our objection handling module to address these concerns effectively. Download the module below:
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