Growing Programmatic Revenue (i.e. Demand-Side)
Why Can't I See Paid Search as a Product When Creating A Proposal In SoCast Reach?
If you are unable to see Paid Search as a product when creating a proposal in SoCast Reach, it may be because you have only selected the "Awareness" marketing objective. Paid Search is defined in the platform as "Conversion" or "Consideration" ...
What Is The Minimum Budget Requirement For TrueReach Campaign Line Items In SoCast Reach?
For TrueReach campaigns in SoCast Reach, each line item must have a minimum media cost of $250. This means that the client-facing minimum should be $500 per line item. It is recommended to structure campaigns with two line items (for example, Social ...
How Do I Access On-Demand Training For Building Proposals In SoCast Reach?
To access on-demand training for building proposals in SoCast Reach, follow these steps: Log in to your SoCast Reach account. Review the provided training resources, such as the SoCast Reach Dashboard walkthrough video. This video offers a ...
How Do I Present Multiple Budget Options in SoCast Reach?
Log in to SoCast Reach. Navigate to the campaign you wish to extend. To present multiple budget options to your client, you have two choices: Option 1: Clone your current campaign and add a second line item with the alternative budget (e.g., ...
Can I Use Radius Targeting For TikTok Campaigns In SoCast Reach?
No, TikTok does not support radius targeting for campaigns. You can only target by city or state when building a TikTok campaign in SoCast Reach. If you want to target specific cities, enter those cities in the campaign setup. Please note that TikTok ...
How Do I Transfer Remaining Budget From An Ending SoCast Reach Campaign To A New Campaign?
To transfer the remaining budget from an ending SoCast Reach campaign to a new campaign, follow these steps: Confirm the end date of your current campaign with the SoCast Ad Support team. Request the remaining budget amount from Ad Support after the ...
How Do I Change the Start Date of a Campaign in SoCast Reach?
To change the start date of a campaign in SoCast Reach: If the campaign is still in the “Proposal” stage: Open the campaign and use the “Change Details” function to update the start date and other details. If the campaign has an approved insertion ...
What Is The Difference Between Clicks (All) And Clicks (Links) In Meta Ads Reports?
Clicks (All) is the total number of times people engaged with your ad, including actions such as likes, shares, and comments. Clicks (Links) is the number of times people engaged specifically with links in your ad. You can view definitions for each ...
How Do I Launch a Meta (Facebook/Instagram) Campaign for Political or School Referendum Ads Using SoCast Reach?
To launch a Meta (Facebook/Instagram) campaign for political or school referendum ads using SoCast Reach, you must have access to the client's Facebook page. SoCast will submit an access request to the client's Facebook page. Share the following ...
What Are The Different Types of YouTube Video Ads? Which Are Skippable? What is TrueView?
YouTube offers several video ad formats, each with unique specifications for length, skippability, and pricing. Understanding these options helps in selecting the right ad type for your campaign goals and budget. Skippable In-Stream Ads ($ - $$$) ...
Can I Change The Budget Of An Ongoing Campaign In SoCast Reach To Leverage The Learned Algorithm?
Yes, you can change the budget of an ongoing campaign in SoCast Reach to leverage the learned algorithm, as long as the campaign goals (such as awareness, consideration, or conversion) remain consistent. Adjusting the budget will allow you to utilize ...
Which Platforms Do Not Support Live Reporting In SoCast Reach?
Some third-party platforms do not support live reporting within SoCast Reach. For campaigns running on the following platforms, reports must be requested directly from the SoCast team: Spotify LinkedIn TikTok Pandora (AudioGo) If you need reports for ...
Can Sales Reps Adjust CPM Markups In SoCast Reach Proposal Builder?
No, sales reps cannot adjust default CPM markups in the SoCast Reach Proposal Builder unless they have specifically been granted those permissions. Only users with the appropriate permissions can modify markup settings. This ensures that markups ...
How Small Can I Set The Geotargeting Radius For Programmatic Display Campaigns In SoCast Reach?
Yes, you can set the geotargeting radius for Programmatic Display campaigns in SoCast Reach as small as 1 mile (1.6 kilometers). However, please note that if the audience size within the selected radius is too small, your campaign may not deliver any ...
What Ad Sizes Should I Use For Programmatic Display Campaigns In SoCast Reach?
For Programmatic Display campaigns in SoCast Reach, it is recommended to provide at least the following three ad sizes: 300x250 px 320x50 px 728x90 px For broader coverage, you may also include: 160x600 px 300x600 px Ensuring your creatives are ...
How Is The Media Budget Calculated In SoCast Reach Campaigns?
To calculate the media budget for a campaign in SoCast Reach, use the following formula: Media Budget = Total Budget / (1 + Markup Percentage) For example, if your total campaign budget is $900 and your markup is 275%, the calculation would be: Media ...
What Types Of Digital Out-Of-Home (DOOH) Screen Categories Are Available Through SoCast?
SoCast offers a wide range of Digital Out-Of-Home (DOOH) screen categories for advertising campaigns. The available categories include: Outdoor: Billboards (highway, roadside, spectacular), Bus Shelters, Urban Panels Retail: Gas Stations (fuel ...
How Do I Clone An Existing Campaign In SoCast Reach?
Log in to SoCast Reach. Navigate to the campaign you want to duplicate. Click on the campaign to open its details. Click the "Clone Campaign" button. Update the start and end dates, budget, or any other details as needed. Resubmit the campaign. ...
Can Display Ads Be Animated In SoCast Engage Or SoCast Reach?
Yes, display ads can be animated in SoCast Engage and SoCast Reach. These are referred to as 'Dynamic Ads' and are typically uploaded in GIF format. Please note that there may be limitations on GIF display ads, such as restrictions on how distracting ...
How Do I Mark a Campaign as Sold and Approve the Insertion Order in SoCast Reach?
Log in to SoCast Reach. Navigate to your campaign dashboard. Select the campaign you wish to update. Click on the "Mark the Campaign As Sold" button. This will automatically switch the proposal to the "Insertion Order" page. On the "Insertion Order" ...
What Is The Difference Between TrueReach And TrueClick Campaigns In SoCast Reach?
TrueReach and TrueClick are two types of campaign objectives available in SoCast Reach: TrueReach Campaigns: These campaigns guarantee the delivery of impressions. Clicks are considered an optional metric. If the forecasted number of impressions is ...
Why Can't I See a Campaign in My SoCast Reach Dashboard?
If you are unable to see a campaign in your SoCast Reach dashboard, it may be due to filters applied to your campaign list. To resolve this, remove all filters such as "Campaign Stages," "Sales Person," and "Product" from your dashboard view. Once ...
How Do I Set Up a Cost-Per-Click (CPC) Campaign in SoCast Reach?
Log in to SoCast Reach. When building a proposal, select "Conversion" as the Marketing Objective. When building out the line items, choose one of the conversion products. Submit your proposal. A CPC (Cost-Per-Click) proposal will be generated for ...
What Is The Maximum File Size For Display Ad Creatives In SoCast Reach?
The maximum file size for display ad creatives in SoCast Reach is 150KB. If your creative exceeds this limit, please optimize the file size before uploading.
What Are The Maximum Video File Size And Length Requirements For Meta Campaigns In SoCast Reach?
For Meta campaigns managed through SoCast Reach, the following requirements apply to video files (including GIFs, MP4, and MOV formats): Maximum file size: 250 MB Video length: 1 second to 60 minutes GIF files are treated as video and must also meet ...
How Do I Accept a Facebook Access Request for SoCast Reach Campaigns?
Log in to your Facebook Business Manager at business.facebook.com. Click "Settings" on the left-hand side menu. Click on the "Requests" tab. Find and accept the Access Request from "SoCast Digital." Enter your password to verify. Once approved, ...
What Happens If Required Campaign Details Are Missing When Booking A Campaign In SoCast Reach?
If required campaign details such as location, age, gender, language, or audience selection are missing when booking a campaign in SoCast Reach, the platform relies on users to provide accurate data for each campaign. Inaccurate or incomplete data ...
Can You Walk Me Through the SoCast Reach Dashboard, Proposal Builder and Reporting? (VIDEO)
Yes! Here is a useful video for you! Allow our Digital Sales Enablement Specialist introduce you to the essentials of the SoCast Reach Dashboard and Omni Channel Proposal Builder. Familiarize yourself with the digital process: the SoCast Reach ...
What Are The Digital Marketing Objectives and Why Are They Different From Radio Marketing Objectives?
Marketing Objectives in Digital are a little different than they are in radio. Radio is based largely on being a brand the someone thinks of before they make a purchase. With radio we are trying to create inventory inside someone's mind to be one of ...
What Is The Step By Step Process of a Digital Campaign at SoCast? IE: What Is The Sales Rep's Digital Campaign Journey?
When you sell digital, let's take a look at the typical journey of a sales person upon selling any digital campaign here at SoCast: The Steps of the Digital Campaign: 1- Fill out the CNA as best you can: you will find this like the blueprint to the ...
Automated Proposals and Custom Proposals - How long do they take to create?
Here is a list of the SoCast Reach products available and whether or not SoCast needs to create a custom proposal. Note: *This list does not include Bing or Google Search because those two products don't have awareness goals. All those labelled ...
SoCast Reach Product Stack
Leverage many tools available within the SoCast Reach ecosystem: Display, Social, Digital Audio, Video, Search, CTV/OTT, Digital OOH
Ad Product Solution Guide
Here are some helpful guidelines (industry specific) to allow you to show different advertisers what products you could propose within the SoCast Reach Omni Channel Proposal Builder. Of note, some of these recommended ad products require SoCast to ...
How Do I Conduct a Client Needs Assessment for Radio and Digital Advertising?
How Do I Conduct a Client Needs Assessment for Radio and Digital Advertising? Understanding the Client’s Business Goals Begin by learning about your client’s overall objectives. Ask the following questions: What are your primary marketing objectives ...
Why Do I need to do a Client Needs Assessment with my Client?
Importance of a Digital Marketing Client Needs Assessment: Digital Marketing Needs Assessments are essential because they uncover unique client goals and challenges, enabling sales reps to recommend tailored solutions. Unlike radio, which offers ...
How to Incorporate Programmatic Digital Ads Into Your Sales Strategy?
By making a small adjustment in your approach to a Client Needs Assessment, you can include digital advertising options seamlessly alongside radio. For example: When discussing audience and targeting, ask about the client’s online audience behavior ...
The Difference Between Programmatic and Owned & Operated in Digital Advertising
The key difference between Owned and Operated (O&O) (SoCast Engage) and Programmatic Ads (SoCast Reach) lies in: control scale and margins. O&O ads are placed directly on a media company’s own platforms, such as its website or app, offering complete ...
How Do I Set Up and Use Insertion Order Approvals in SoCast Reach?
How Do I Set Up and Use Insertion Order Approvals in SoCast Reach? The approval process for insertion orders (IOs) in SoCast Reach is an essential step in the campaign lifecycle. It ensures that all campaigns receive proper authorization before ...
How Do I Share Campaign Delivery Reports in SoCast Reach?
How Do I Share Campaign Delivery Reports in SoCast Reach? SoCast Reach provides two main ways to share campaign delivery reports with your advertisers. Setting up email notifications and sharing these reports helps maintain transparency and keeps ...
How Do I Configure My SoCast Reach Rate Card and Markups?
How Do I Configure My SoCast Reach Rate Card and Markups? This guide will walk you through configuring your rate cards within the SoCast Reach platform. Setting up your rate cards—including markups, add-on rates, and understanding product minimums—is ...
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