SoCast Reach FAQ
Where do OTT/CTV ads appear?
Over-the-Top (OTT) and Connected TV (CTV) ads typically air on a variety of platforms that deliver streaming video content over the internet. Here are some common environments where these ads are shown: Streaming Services: Ads can appear on platforms ...
Programmatic Ad Guidelines
Cannabis The following guidelines are general best practices and conditional based on province, state or local regulations that apply. Please note that this is not an exhaustive list. Conditional Advertisers may only promote the following types of ...
Why Does My Delivery Report Show Locations or Demographics That I Didn't Target?
Understanding Targeting Limitations in Digital Ad Campaigns In the realm of digital advertising, while geotargeting and demographic targeting are powerful tools, they are not without limitations. This article aims to answer these common questions and ...
Product Minimums in SoCast Reach
Product minimums play a pivotal role in ensuring the effectiveness and viability of your advertising campaigns on the SoCast Reach platform. These minimums are designed to optimize the impact of your campaigns across different advertising channels ...
Video Tutorial: How To Build An OMNI-Channel Proposal
Click the link below to watch a comprehensive walk-through of how to add multiple digital products/channels to one digital proposal using the SoCast OMNI-Channel Proposal Generator. ...
Getting Started: How To Create & Update User Profiles For SoCast Reach
Company Admin Notes All new users/staff can should be created and added by the Company admin. Please reach out to your Company Admin if you require access to SoCast Reach. Steps For Creating & Updating A User's Profile Go to: Admin > Users If this is ...
Getting Started: How To Get Help & Assistance For SoCast Reach
Once onboarded to the SoCast Reach platform, all users have access to SoCast's support team. Submit A Request / Issue / Ticket Website: https://support.socastdigital.com/portal/en/newticket Email: support@socastdigital.com Knowledge Base You can ...
What is the difference between "Display - Google" and "Display - DSP"?
The following categories are allowed on programmatic DSP only: Cannabis/CBD/Hemp Products Smoking/Vaping Gambling Firearms/ammunition/shooting sports Crypto Pharma/Healthcare/Surgeries/Drugs/ Addiction Treatment Politics Financial Institutions Real ...
Advertising Category Limitations
The following categories are allowed on programmatic DSP only: Cannabis/CBD/Hemp Products Smoking/Vaping Gambling Firearms/ammunition/shooting sports Crypto Pharma/Healthcare/Surgeries/Drugs/ Addiction Treatment Less Strict: (available on other ...
I Need To "Pause" A Campaign - What Should I Do?
If you need to "pause" a campaign that is currently in-flight, please send an email to Ad Support so we can make sure the campaign is properly paused in the SoCast Dashboard, as well as in the DSP's back end. Please include in the email: The company ...
SoCast Reach Sales Reporting: Generating Delivery Reports For Advertisers
This process is generally done by the Sales Person To access your campaign's Live Report, first make sure the "Campaign Stage" is "In Flight". A small graph icon should appear to the far right of the campaign in the dashboard; this is your Live ...
How Does SoCast Avoid Bot Traffic?
Programmatic advertising has revolutionized the way we reach our target audiences, but with this new technology comes a new set of challenges. One of the biggest challenges is the issue of bot traffic. Bot traffic refers to automated traffic ...
How Cookie-Less Tracking Will Affect Digital Advertising
As digital marketers, we rely heavily on cookies to gather data about users' online behavior, preferences, and interests. However, recent changes in privacy regulations and browser updates have made it more difficult for us to use cookies. In this ...
Important Things To Know About Each Digital Channel
Programmatic Display Ads: - Most Common Spec Sizes Include: A Big Box (300x250px), A Leaderboard (728x90px), A Mobile Banner (300x50px), A Skyscraper (160x600px) - The most common file formats for Programmatic Display Ads are: JPEG, PNG, GIF, HTML5, ...
Why Might A Digital Ad Serve Impressions To A User Outside Of The Geotargeted Area?
There are several reasons why a digital ad may be shown to someone who lives outside the targeted geographic area. Firstly, the user's IP address may be registered in a different location than their physical location, which can result in the ad being ...
Proposal Requests - How Long Will It Take To Get A Proposal Request Back?
We ask that you give us 3 business days to appropriately quote the campaign on proposal requests. Example: Search Campaigns (require keyword research for proper forecasting) Programmatic Audio Requests YouTube Requests DOOH Requests
How Far In Advance Should I Upload Creatives?
We ask that you upload creatives at least 3 business days prior to the campaign start date.
Getting Started: How To Log Into SoCast Reach
Company Admins During your inital onboarding and training with SoCast, you will be created a user based on the name and email provided within the intake form. You will be sent an email requesting you log in and change your password. From there, you ...
Creative Placeholders
If you get the following error while trying to upload creatives: Please feel free to download the following placeholders to upload in place of a Leaderboard, Big Box, and Skycraper.
How To Build A Proposal In The SoCast Reach Dashboard
SoCast Reach Proposal Builder - LOGIN to SoCast: admin.socastsrm.com - Questions for Management: How many markets are we setting up Ads Account for? What timezone should each market be in? Which sales people will be selling in each market, and what ...
Issues Uploading Creatives
If you are having issues uploading Creatives to your campaign, these are some common issues which can be fixed using the following tactics: If you get an "Error" Message that says "Sorry! The following requirements must be met before this campaign ...
How to Make Changes To A Campaign Proposal
To Change the Title, Flight Dates, Budget, Geo-Location, Demographics, Audience Segments, or Campaign Objective, you will need to put the campaign back in "Draft" mode by clicking on "Change Proposal" under "Campaign Actions". NOTE: You are unable to ...
Accepting a Facebook "Access Request" from SoCast
Depending on which version of Business Manager you have, you may have different options in your pages 'Settings'. Note: Only Page admins can approve requests. This only applies to those with Page admin permissions through Business Manager. Option 1: ...