What Are the Advertising Category Limitations for Programmatic DSP and Other Platforms?

What Are the Advertising Category Limitations for Programmatic DSP and Other Platforms?

What Are the Advertising Category Limitations for Programmatic DSP and Other Platforms?

When placing digital ads, it is important to be aware of category restrictions based on the platform you are using. Below are the advertising categories and their respective limitations for programmatic DSP and other platforms.

Categories Allowed Only on Programmatic DSP

The following advertising categories are permitted exclusively on programmatic DSP:

  • Cannabis, CBD, and Hemp Products
  • Smoking and Vaping
  • Gambling
  • Firearms, Ammunition, and Shooting Sports
  • Cryptocurrency
  • Pharmaceuticals, Healthcare, Surgeries, Drugs, and Addiction Treatment

Categories with Fewer Restrictions (Available on Other Platforms with Limitations)

The following categories may be available on other platforms, but are subject to additional restrictions:

  • Alcohol
  • Finance and Credit
  • Housing
  • Smoking Cessation
  • Recruitment
  • Lottery and Sports Betting

If you have questions about a specific advertising category or need guidance on platform restrictions, please contact our support team for assistance.

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