In some cases, there might be a discrepancy between what you see in the blog view counter and Google Analytics. We understand that having accurate traffic data is crucial for your analysis and decision-making processes. Here’s a detailed explanation to clarify the differences:

Why is there a discrepancy?

Our blog view counter utilizes a custom-built tracking pixel designed to count page views directly on our platform. While it does attempt to filter out bot traffic, its filtering mechanisms are not as advanced as those employed by Google Analytics. Consequently, some bot traffic may still be included in the view count, leading to potential inflation of the numbers.

Google Analytics is a comprehensive web analytics service with superior bot traffic filtering capabilities. It employs sophisticated algorithms and continuously updated databases to distinguish between genuine human traffic and automated bots. This ensures that the traffic data reported by Google Analytics is more accurate and reliable, devoid of fraudulent traffic.

Our Recommendation

Given the advanced and robust nature of Google Analytics’ traffic filtering, we recommend using Google Analytics as the authoritative source for your traffic data. It provides a more accurate representation of your "true" traffic totals. We've integrated Google Analytics GA4 into the Omnichannel Engagement Dashboard to make it easier to generate reports. 

Our blog view counter is designed primarily as a quick indicator of trending topics on your blog. It offers a general sense of which posts are garnering attention in real-time. While it is a useful tool for getting an immediate snapshot, it should not be solely relied upon for detailed traffic analysis or reporting.