How Do I Access Analytics In SoCast?
Note: This report includes syndicated blogs or RSS syndicated blogs within the data.
Currently Company Admins can access an Executive Report of analytics for all of their stations/accounts under Admin > Executive Report.
This report can be found under the Analytics tab and is called the Omnichannel Engagement Report. This will cover multiple products in one report and also create opportunities for better sales demos with all of your analytics in a unified dashboard.
This Analytics tab also features quick access to analytics for Social, Contesting (legacy), Members and Song Ratings. These analytic reports can also be found in their original product menus as well.
Company Admins will be able to give users access to the Analytics tab by checking off a user permission.
Why Have We Released An Omnichannel Report?
An omnichannel report will allow you to see how your visitors are transitioning from one channel to the next. For example, you’ll be able to see if more published push notifications are resulting in more push notification views, blog visits, tune-ins etc and if they are not, then this would be a signal to rethink your push notification strategy and content.
For a larger marketing campaign, you could look at past analytics to see where the majority of the engagement was coming from, and you would then know to create a campaign targeting those areas.
By monitoring your analytics you’ll be able to keep your marketing strategy flexible and change and adapt as needed. Remember you only want to be where your visitors are, and by monitoring with our new omnichannel report you’ll be able to save resources, time and money.
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