How Can Radio Broadcasters Succeed With an Industrial Recruitment Campaign?

Overview

This case study highlights a successful industrial recruitment campaign executed by a radio broadcaster using SoCast's digital solutions. The campaign aimed to attract qualified candidates for industrial job openings by leveraging digital advertising, targeted content, and audience engagement tools.

Campaign Objectives

• Increase awareness of local industrial job opportunities
• Drive qualified applicants to the employer's recruitment portal
• Engage the local workforce through digital and on-air promotions

Strategy and Execution

1. Digital Content Creation: The broadcaster used SoCast Engage CMS to publish job listings, company profiles, and recruitment articles on their website and mobile app.
2. Targeted Digital Advertising: SoCast Reach was utilized to run geo-targeted display ads and sponsored posts, ensuring the campaign reached the right audience.
3. Social Media Promotion: Social media management tools were used to share job opportunities and campaign updates across multiple platforms, increasing visibility and engagement.
4. On-Air Integration: The campaign was supported by on-air mentions and interviews with company representatives, driving listeners to the digital recruitment portal.

Results

• Significant increase in website traffic to the recruitment portal
• Higher number of qualified job applications submitted
• Improved engagement across digital and social channels
• Positive feedback from both the employer and job seekers

Key Takeaways

• Combining digital and on-air strategies maximizes campaign reach and effectiveness.
• SoCast's tools make it easy to create, manage, and promote recruitment campaigns across multiple channels.
• Targeted digital advertising ensures your message reaches the right audience.

For more information on how to launch a successful recruitment campaign using SoCast, please contact our support team or visit our knowledge base.