How a Radio Broadcaster Ran a Successful Industrial Recruitment Campaign Using SoCast Engage and SoCast Reach?
How a Radio Broadcaster Ran a Successful Industrial Recruitment Campaign Using SoCast Engage and SoCast Reach?
Overview
This case study highlights how a radio broadcaster used SoCast’s digital solutions to run a successful industrial recruitment campaign. The goal was to attract qualified candidates for industrial job openings by combining targeted content, digital advertising, and audience engagement tools.
Campaign Objectives
- Increase awareness of local industrial job opportunities
- Drive qualified applicants to the employer’s recruitment portal
- Engage the local workforce through digital and on-air promotions
Strategy and Execution
- Digital Content Creation: The broadcaster used the SoCast Engage CMS to publish job listings, company profiles, and recruitment articles on their website and mobile app.
- Targeted Digital Advertising: SoCast Reach was used to run geo-targeted display ads and sponsored posts, ensuring the campaign reached the right audience.
- Social Media Promotion: Social media management tools were used to share job opportunities and campaign updates across multiple platforms, increasing visibility and engagement.
- On-Air Integration: The campaign was supported by on-air mentions and interviews with company representatives, directing listeners to the digital recruitment portal.
Results
- Significant increase in website traffic to the recruitment portal
- Higher number of qualified job applications submitted
- Improved engagement across digital and social channels
- Positive feedback from both the employer and job seekers
Key Takeaways
- Combining digital and on-air strategies maximizes campaign reach and effectiveness.
- SoCast’s tools make it easy to create, manage, and promote recruitment campaigns across multiple channels.
- Targeted digital advertising ensures your message reaches the right audience.
For more information on how to launch a successful recruitment campaign using SoCast, please contact our support team or visit our knowledge base.
Related Articles
What Is the SoCast Reach Digital Marketing Handbook?
What Is the SoCast Reach Digital Marketing Handbook? The SoCast Reach Digital Marketing Handbook is your comprehensive guide to the latest products, features, and processes for SoCast Reach. This resource is regularly updated to ensure you have ...How Local Dentists Grew Their Practices Using SoCast Engage and SoCast Reach?
How Local Dentists Grew Their Practices Using SoCast Engage and SoCast Reach? Overview This case study explains how radio stations use SoCast’s digital solutions to help local dentists grow their practices, increase brand awareness, and engage their ...How a Daycare Generated 60 Leads Using SoCast Reach?
How a Daycare Generated 60 Leads Using SoCast Reach? This case study explains how a radio station used SoCast’s digital solutions to promote a local daycare—boosting engagement and delivering results for both the station and the advertiser. ...How a Law Firm Achieved Over 700,000 Impressions Using SoCast Reach?
How a Law Firm Achieved Over 700,000 Impressions Using SoCast Reach? Overview This case study highlights how a law firm leveraged SoCast’s digital solutions—specifically SoCast Reach—to enhance its advertising campaigns and reach new audiences ...How a Local Festival or Fair Achieved 11,000+ Clicks Using SoCast Reach?
How a Local Festival or Fair Achieved 11,000+ Clicks Using SoCast Reach? Overview This case study shows how radio broadcasters can use SoCast’s digital solutions to promote local festivals and fairs. By combining SoCast Engage with SoCast Reach, ...