How Can Radio Broadcasters Use Digital Campaigns to Promote Local Businesses? (Case Study: Day Care)

This case study demonstrates how a radio broadcaster successfully used SoCast’s digital solutions to promote a local day care center, driving engagement and results for both the station and the client.

Background

A local day care center partnered with a radio station to increase awareness and drive enrollment. The station leveraged SoCast’s digital tools to create a multi-channel campaign that combined on-air promotion with digital engagement.

Campaign Strategy

• Custom Landing Page: The station built a dedicated landing page using SoCast Engage. The page featured information about the day care, enrollment details, and a contact form for interested parents.
• On-Air Promotion: The campaign was promoted through live reads and recorded spots, directing listeners to the landing page.
• Social Media Integration: Posts on the station’s social media channels amplified the campaign, reaching a wider audience and encouraging shares.
• Email Marketing: A targeted email blast was sent to the station’s subscriber list, highlighting the day care’s unique offerings and linking to the landing page.

Results

• Significant increase in website traffic to the day care’s landing page.
• High engagement rates on social media posts related to the campaign.
• Multiple inquiries and new enrollments attributed directly to the campaign.

Key Takeaways

• Combining on-air and digital channels maximizes campaign reach and effectiveness.
• Custom landing pages make it easy to track results and capture leads.
• Integrated campaigns provide measurable value to local advertisers.