How a Daycare Generated 60 Leads Using SoCast Reach?

This case study explains how a radio station used SoCast’s digital solutions to promote a local daycare—boosting engagement and delivering results for both the station and the advertiser.

Background

A local daycare partnered with a radio station to increase awareness and drive enrollment. The station used SoCast’s digital tools to run a multi-channel campaign that combined on-air promotion with digital engagement.

Campaign Strategy

• Custom Landing Page: The station built a dedicated landing page using SoCast Engage. The page featured information about the daycare, enrollment details, and a contact form for interested parents.
• On-Air Promotion: Live reads and recorded spots directed listeners to the landing page.
• Social Media Integration: Posts on the station’s social channels amplified the campaign, extended reach, and encouraged sharing.
• Email Marketing: A targeted email blast to the station’s subscriber list highlighted the daycare’s unique offerings and linked to the landing page.

Results

• Generated 60 leads through the landing page form.
• Significant increase in traffic to the daycare’s landing page.
• High engagement rates on related social media posts.
• Multiple inquiries and new enrollments directly attributed to the campaign.

Key Takeaways

• Combining on-air and digital channels maximizes reach and effectiveness.
• Custom landing pages make it easy to track results and capture leads.
• Integrated campaigns provide measurable value to local advertisers.