Advertiser Requirements: The advertiser must have a Facebook Page to run ads on Facebook and Instagram. We will need access to the advertiser's Facebook Page. For instructions, see our Knowledge Base article on How to Accept a Facebook Access Request from SoCast Digital.
Visuals and Copy: Use high-quality images or videos that stand out in users' feeds. Keep your message short, direct, and enticing, with a clear call-to-action (CTA).
Video and Interactive Formats: Videos and interactive formats (like carousels and collections) often perform better. Try Reels, Stories, and short video ads (under 15 seconds for in-feed, 5–10 seconds for Stories) to maximize engagement.
Reporting: Facebook Ads report data at the state or province level to protect user privacy and ensure data accuracy.
Ad Specs: Recommended sizes are 1080x1080px, 1200x628px, and 1080x1920px. For images, JPEG is preferred for optimal quality and load times, though PNG is also supported.
Ad Copy Limits: Headline: up to 40 characters; Primary Text: up to 125 characters; Description: up to 30 characters.
Visuals and Messaging: Use eye-catching visuals and concise, persuasive copy with a strong CTA. Maintain brand consistency in colors, fonts, logos, and voice.
Ad Specs: Common sizes include 300x250px (Big Box), 728x90px (Leaderboard), 300x50px (Mobile Banner), and 160x600px (Skyscraper).
File Formats: JPEG, PNG, GIF, HTML5, and AMPHTML are supported.
Frequency Cap: The IAB recommends 3–5 ad impressions per user per day for optimal engagement.
Turnaround: Please allow approximately 48 hours for an accurate SEM campaign quote in the SoCast Dashboard. This time is needed for keyword research.
Keyword Selection: Provide a list of 5–10 popular keywords relevant to your campaign. Focus on high-intent keywords and avoid overly broad terms. Clients can also provide negative keywords to exclude irrelevant traffic.
Ad Copy: Write concise, compelling copy with a strong CTA. Include keywords in headlines and descriptions to improve relevance and ad position. Clickable phone numbers can be included.
Content Quality: Create high-quality, engaging videos that capture attention within the first 3–5 seconds. Messaging should be clear and include a strong CTA.
Ad Length: Skippable ads: 6–15 seconds; Non-skippable: up to 30 seconds. Shorter videos improve completion rates, especially on mobile.
File Formats: MP4, MOV, WebM, AVI, FLV, and VAST.
Ad Types & Specs:
Attention-Grabbing Intro: The first 5 seconds are critical for skippable ads. Use bold visuals, engaging questions, or catchy statements.
Storytelling: Even short ads benefit from a narrative structure (setup, conflict, resolution) to keep viewers engaged.
CTA: Include a clear CTA and use YouTube features like overlays, end screens, and companion banners.
Ad Format: Choose the format based on your goals: skippable in-stream (broad reach), non-skippable (complete message), bumper (short, impactful), or discovery (organic engagement).
Ad Length: Skippable in-stream: 15–30 seconds (key message in first 5–15 seconds); Non-skippable: 15 seconds or less; Bumper: 6 seconds.
TrueView Strategy: You only pay when viewers watch 30 seconds (or the full ad if shorter) or click, so focus on engaging content.
Specs:
Turnaround: Please allow approximately 48 hours for a LinkedIn campaign quote in the SoCast Dashboard.
Ad Specs: Static display ads: 1080x1080px. For video, 15–20 seconds is ideal.
Audience Targeting: Target by job title, company, industry, skills, and seniority. Use matched audiences for retargeting or customer lists.
Ad Formats: Choose from Sponsored Content (single image, video, carousel), Sponsored Messaging, Text Ads, and Dynamic Ads.
Visuals and Copy: Use professional, high-quality visuals and clear, actionable copy tailored to a professional audience. Offer valuable content like whitepapers or webinars to engage users.
Turnaround: Please allow approximately 48 hours for a TikTok campaign quote in the SoCast Dashboard.
Ad Specs: Video resolution: 1080x1920px (vertical), aspect ratio 9:16, duration 5–60 seconds, file size up to 500MB.
Ad Features: TikTok offers "TopView" full-screen ads and Hashtag Challenges, which have high engagement rates (8.5% on average).
Creative Style: Ads should feel native and authentic, blending with user-generated content. Capture attention in the first 2–3 seconds with high-energy, fast-paced visuals and sound.
Format: Design ads vertically for a mobile-first experience. Leverage trends, hashtags, and TikTok’s CTA buttons (e.g., “Learn More,” “Shop Now”).
Turnaround: Please allow approximately 48 hours for a programmatic audio campaign quote in the SoCast Dashboard.
Companion Banner: Optional 300x250px static graphic can accompany audio ads.
Messaging: Keep audio ads clear, concise, and focused on one main point. Deliver your key message within the first 5 seconds, followed by a strong CTA.
Voiceover and Tone: Match the voice and tone to your target audience and listening context (e.g., upbeat for workouts, calm for relaxation).
Personalization: Use dynamic creative audio to personalize ads based on listener data (location, time, etc.).
Platform-Specific CTA: Tailor your CTA for the platform (e.g., “tap to learn more” for mobile listeners). Use companion banners to reinforce your message.
Ad Length: 15–30 seconds is optimal. For longer ads, ensure content remains engaging.
Turnaround: Please allow 48 hours for a DOOH proposal request.
Booking Model: Ads are booked on a CPM basis, calculated using census data, surveys, ticket sales, and sometimes surveillance data.
Ad Duration: Ads typically display for 7–10 seconds and may share the billboard with up to 12 advertisers.
Targeting: Tailor content to specific locations and demographics. Use concise messaging (5–7 words), bold visuals, and high-contrast colors for maximum impact.
Dynamic Content: Update ads in real time based on weather, time, or traffic. Use motion graphics and animation to attract attention, but keep it simple.
CTA: Include a memorable CTA, such as a short URL or QR code, to encourage action after viewing.
Brand Consistency: Maintain logos, colors, and fonts across placements for brand recognition. Consider interactive elements like QR codes or NFC tags to bridge offline and online engagement.