Programmatic Display Ads:
- Most Common Spec Sizes Include: A Big Box (300x250px), A Leaderboard (728x90px), A Mobile Banner (300x50px), A Skyscraper (160x600px)
- The most common file formats for Programmatic Display Ads are: JPEG, PNG, GIF, HTML5, and AMPHTML.
- The Interactive Advertising Bureau (IAB) recommends a frequency cap of three to five ad impressions per user per day to maintain an effective balance between ad reach and engagement.
Google Search Ads (SEM):
- We require approximately 48 hours to accurately quote a Search Engine Marketing Campaign in the SoCast Dashboard once requested. This process requires us to research the advertisers best keywords for the most impactful campaign, We suggest the advertiser or account manager provide a list of 5-10 of the most popular keywords the advertiser wants to bid on in the proposal before requested.
- Clients may provide several lines of copy that they may want features in the ads, and can include clickable phone numbers as well.
- Once the proposal is marked as "Sold" and insertion orders have been "Approved", please notify us at: adsupport@socastdigital.com so we can push through the "Creative Asset" phase to the "Awaiting Booking" phase to ensure the campaign starts on time.
Facebook/Instagram Campaigns:
- *The Advertiser must have a Facebook Page to put ads on Facebook & Instagram
- Ideal Spec Sizes for Facebook/Instagram Campaigns are: 1080x1080px, 1200x628px, and 1080x1920px.
- We also require Facebook/Instagram Ad Copy. You can have up to 40 characters in your Headline, 125 characters in your primary text, and 30 characters in your description.
- For in-feed video ads, keep them under 15 seconds to maximize engagement and completion rates. For Stories ads, shorter ads of 5-10 seconds tend to work better.
- For Facebook and Instagram advertisements, the recommended file format for images is JPEG. Facebook and Instagram support various other formats like PNG, but JPEG is generally the most widely used and recommended format for best results. JPEG files offer a good balance between image quality and file size, which is important for optimizing load times and user experience on these platforms.
Programmatic Video Ads:
- The most common file formats for Programmatic Video Ads are: MP4, MOV, WebM, AVI, FLV, and VAST.
- In-stream video ads: These are ads that appear before, during, or after a video content. The most common sizes for in-stream video ads are 300x250, 640x360, 640x480, and 1280x720 and the ideal length is 15-30 seconds.
- Outstream video ads: These are ads that appear outside of a video content. The most common sizes for outstream video ads are 300x250, 300x600, and 728x90 and the ideal length is 30-60 seconds.
- Interstitial video ads: These are ads that appear in between content on a website or app. The most common sizes for interstitial video ads are 300x250, 320x480, and 480x320 and the ideal length is 10-15 seconds.
- Native video ads: These are ads that blend in with the surrounding content on a website or app. The most common sizes for native video ads are 640x360 and 1280x720 and the ideal length is 15-30 seconds.
YouTube Video Ads:
- The ideal video length for Skippable Ads is 15-20 seconds
- The ideal video length for Non-Skippable Ads is 6 seconds
- The recommended video file size for Skippable in-stream ads is 1 GB or less, and the recommended video resolution is 1280 x 720 pixels (or higher).
- The recommended video file size for Non-Skippable in-stream ads is 1 GB or less, and the recommended video resolution is 640 x 360 pixels (or higher).
- Duration: YouTube has specific limitations on the duration of video ads based on the ad format. Ensure that your video ad adheres to the allowed duration specified by YouTube. For example, for skippable in-stream ads, the maximum duration is typically 15-20 seconds, while non-skippable ads have a maximum duration of 15 seconds.
- For YouTube video ads, the best file format is typically MP4. YouTube supports a wide range of video formats, but using MP4 ensures compatibility across different devices and platforms. MP4 files provide a good balance between video quality and file size.
- YouTube supports various resolutions and aspect ratios. It's important to select the appropriate resolution and aspect ratio that aligns with your ad's intended placement and target audience. YouTube provides guidelines for recommended resolutions and aspect ratios, such as 16:9 for standard videos.
- File Size: Optimize the file size of your video while maintaining acceptable video quality. Large file sizes may result in longer buffering times and may impact the viewing experience. Compress your video using appropriate settings to reduce the file size without significant loss of quality.
- Bitrate and Frame Rate: YouTube recommends specific bitrate and frame rate settings for optimal playback. Use the recommended bitrate settings based on the resolution of your video to ensure smooth streaming and playback. Similarly, adhere to the recommended frame rate (commonly 24, 25, or 30 frames per second) for best results.
LinkedIn Ads:
- We require approximately 48 hours to accurately quote a LinkedIn Campaign in the SoCast Dashboard once requested.
- Ideal spec size for static display ads is: 1080x1080px
- You can target on this platform based on Job Title, Company Name and Size, Industry, Education Level, Skills, Memberships, and Interests.
- Video ads on LinkedIn should be 15 seconds or less to ensure that they are viewed in their entirety and to increase engagement.
TikTok Ads:
- We require approximately 48 hours to accurately quote a TikTok Campaign in the SoCast Dashboard once requested.
- Ideal Specs for TikTok Ads: Video Resolution: 1080x1920px (vertical), Aspect Ratio: 9:16, Video Duration: 5-60 seconds, File Size = up to 500MB
- TikTok offers other unique advertising features such as "TopView" ads, which are full-screen video ads that appear when users first open the app
- Hashtag Challenges have proven to be highly effective for brand awareness and user engagement on TikTok. According to TikTok, the average engagement rate for Hashtag Challenges is 8.5%, compared to 3% for typical social media campaigns.
Programmatic Audio Campaigns (Includes Spotify & Pandora)
- We require approximately 48 hours to accurately quote a Programmatic Audio/Spotify/Pandora Campaign in the SoCast Dashboard once requested.
- Comes with a Companion Banner Static Graphic in a 300x250px spec size (this graphic is not mandatory)
DOOH Ads:
- We will need 48 hours to send back a proposal request for DOOH Ads
-These ads are booked in a CPM model calculated by census data, survey data, ticket sales in theatres or event centers, and sometimes surveillance cameras integrated with the digital billboard itself.
- The typical length of time the ad stays on the billboard is approximately 7-10 seconds, and you can share the billboard with up to 12 different advertisers.