How Do I Add Google Analytics Tracking to My Website in SoCast Engage?
- Log in to SoCast Engage.
- Navigate to the section where you can manage your website's scripts or integrations (typically under Settings or Site Configuration).
- Obtain the full Google Analytics tag script from your Google Analytics account. Note: You must use the complete tag script, not just the one-line code, for proper integration.
- Paste the full Google Analytics tag script into the appropriate field or section for custom scripts in SoCast Engage.
- Save your changes.
- To verify data collection, check your Google Analytics account after a few hours to ensure new data is being recorded.
If you need to view analytics data within SoCast Engage, you can use the Omnichannel Engagement Analytics:
- Go to Analytics > Omnichannel Engagement Report.
- Filter by month, account, or site as needed.
- Click Apply to view the analytics data collected by SoCast Engage.
Note: All data is extracted from the Google Analytics API using default sampling to balance reporting speed and data accuracy. Expect a 2-5% data discrepancy depending on the sample size.