How Do I Add Google Analytics Tracking to My Website in SoCast Engage?

How Do I Add Google Analytics Tracking to My Website in SoCast Engage?

  1. Log in to SoCast Engage.
  2. Navigate to the section where you can manage your website's scripts or integrations (typically under Settings or Site Configuration).
  3. Obtain the full Google Analytics tag script from your Google Analytics account. Note: You must use the complete tag script, not just the one-line code, for proper integration.
  4. Paste the full Google Analytics tag script into the appropriate field or section for custom scripts in SoCast Engage.
  5. Save your changes.
  6. To verify data collection, check your Google Analytics account after a few hours to ensure new data is being recorded.

If you need to view analytics data within SoCast Engage, you can use the Omnichannel Engagement Analytics:

  1. Go to Analytics > Omnichannel Engagement Report.
  2. Filter by month, account, or site as needed.
  3. Click Apply to view the analytics data collected by SoCast Engage.

Note: All data is extracted from the Google Analytics API using default sampling to balance reporting speed and data accuracy. Expect a 2-5% data discrepancy depending on the sample size.