Mobile Menu Ad Targeting In Google Ad Manager

This is for any app client looking to target their banner ads to a specific app menu through Google Ad Manager

Step 1: Set up Key values:

1. Inventory> Key Values> New key-value


2. Add name (Do NOT use the screen name specifically) Example name: ScreenNames


3. Add New values. For the app they should be set up as follows with app://menu name. Example: app://Music, app://weather etc. 

4. Save

Step 2: Set Up Targeting in Line Items

1. Once you've created the Ad Order in Google AdManager, you can set up the line item with the appropriate targets to ensure those creatives are targeting the correct place. 
2. You can find this by going to Delivery> Line Item> Select line item (or create a new line item)
3. Here you'll scroll to Add Targeting> Show More> Custom Target
4. In the first drop down you'll select the key value you created

5. The second drop down you'll use to select which menu items should display the ads and which shouldn't. To hide select is none of,  to show select any of. 



6. In the third dropdown select which menus you'd like the ad to display on or be hidden from. 

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