How Do I Create Companion Ads for the SoCast Player?
How Do I Create Companion Ads for the SoCast Player?
Who Is This Article For?
- Users with Player permissions
- Users with advertising setup knowledge
- Users with access to your video pre-roll
What Are Companion Ads?
Companion Ads allow you to bundle video pre-rolls with banner ads to increase ad performance and revenue. When a video pre-roll ad plays on the SoCast player, the banner ads on the player page can be synchronized to display related ads, providing a cohesive advertising experience for your listeners and greater value for your advertisers.
Previously, when a video pre-roll played on the SoCast player, the banner ads on the page would display unrelated ads. With this new feature, you can link banner ads directly to the video pre-roll. For example, if the video pre-roll is an ad for Joe’s Auto Shop, the leaderboard and big box ads on the page will instantly refresh to display a banner ad for Joe’s Auto Shop. This increases the likelihood of listeners clicking on your ads and enhances their value to advertisers.
How to Set Up Companion Ads
- Ensure your video pre-roll includes a companion ad. Supported ad formats are Big Box and Leaderboard.
- Add a "Companion Ad" widget to the player skin page.
- The companion ad will automatically be linked to the player’s video pre-roll, ensuring synchronized ad display.
Example
Below is an example of how companion ads appear on the SoCast player:
By following these steps, you can maximize the effectiveness of your digital advertising and provide a more engaging experience for your audience.
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