Companion Ads allow you to bundle video pre-rolls with banner ads to increase ad performance and revenue. When a video pre-roll ad plays on the SoCast player, the banner ads on the player page can be synchronized to display related ads, providing a cohesive advertising experience for your listeners and greater value for your advertisers.
Previously, when a video pre-roll played on the SoCast player, the banner ads on the page would display unrelated ads. With this new feature, you can link banner ads directly to the video pre-roll. For example, if the video pre-roll is an ad for Joe’s Auto Shop, the leaderboard and big box ads on the page will instantly refresh to display a banner ad for Joe’s Auto Shop. This increases the likelihood of listeners clicking on your ads and enhances their value to advertisers.
Below is an example of how companion ads appear on the SoCast player:
By following these steps, you can maximize the effectiveness of your digital advertising and provide a more engaging experience for your audience.