How Do I Create Companion Ads for the SoCast Player?

How Do I Create Companion Ads for the SoCast Player?

How Do I Create Companion Ads for the SoCast Player?

Who Is This Article For?

  • Users with Player permissions
  • Users with advertising setup knowledge
  • Users with access to your video pre-roll

What Are Companion Ads?

Companion Ads allow you to bundle video pre-rolls with banner ads to increase ad performance and revenue. When a video pre-roll ad plays on the SoCast player, the banner ads on the player page can be synchronized to display related ads, providing a cohesive advertising experience for your listeners and greater value for your advertisers.

Previously, when a video pre-roll played on the SoCast player, the banner ads on the page would display unrelated ads. With this new feature, you can link banner ads directly to the video pre-roll. For example, if the video pre-roll is an ad for Joe’s Auto Shop, the leaderboard and big box ads on the page will instantly refresh to display a banner ad for Joe’s Auto Shop. This increases the likelihood of listeners clicking on your ads and enhances their value to advertisers.

How to Set Up Companion Ads

  1. Ensure your video pre-roll includes a companion ad. Supported ad formats are Big Box and Leaderboard.
  2. Add a "Companion Ad" widget to the player skin page.
  3. The companion ad will automatically be linked to the player’s video pre-roll, ensuring synchronized ad display.

Example

Below is an example of how companion ads appear on the SoCast player:

Companion Ads Example

By following these steps, you can maximize the effectiveness of your digital advertising and provide a more engaging experience for your audience.