Regarding Rates, How is Geo-Fencing Charged?
For general radius sizes of 5+ miles there is no add-on to the rate from a geo- fencing perspective.
Extra charges for geo-fencing would only apply for very small, highly precise targeting such as a 1-mile radius around a specific store, or when only 1-3 zip codes are targeted, as these indicate a very small audience.
Related Articles
How is Geo-Fencing Charged?
For general radius sizes of 5+ miles, there is no add-on to the CPM rate from a geo-fencing perspective. Extra charges for geo-fencing would only apply for very small, highly precise targeting such as a 1-mile radius around a specific store, or when ...
What's Included in the Base Rate?
The base rate includes all of the parameters in the proposal builder such as age, gender, household income, geo-targeting, and display keywords (contextual targeting) all in the CPM. So general targeting is included (a radius, county, zip/postal ...
Why Are There Variable Rates For the Add-Ons in the Rate Card?
Why variable rates for the addons? If you entered 3rd-party audiences in the proposal (affinity and intent audiences) then that could trigger add-ons for the rate. This is what makes them variable-- for instance, auto audiences versus B2B audiences ...
Why are there Variable Rates for The Add-Ons in the Rate Card?
If you entered 3rd-party audiences in the proposal (affinity and intent audiences) then that could trigger add-ons for the rate. This is what makes them variable- for instance, auto audiences versus B2B audiences would have different CPM rates. So ...
On The Rate Card, What's Included In The Base Rate?
The base rate includes all of the parameters in the proposal builder such as age, gender, household income, geo-targeting, and display keywords (contextual targeting) all in the CPM. So general targeting is included (a radius, county, zip/postal ...