What Are the Key Digital Campaign and Creative Timelines for SoCast Reach?
Overview
To ensure your client’s campaign runs as smoothly as possible, review the key timing and creative delivery requirements for your SoCast Reach campaign below.
Key Timelines
- Campaign Launch: Provide 3 business days’ notice.
- Facebook Page Access: 3 business days before the campaign start.
- Pixel Installation: 3 days before campaign launch.
- SoCast Creative Services: 7 days prior to launch.
- Proposal Request: SoCast provides within 3 business days.
- Delivery Reports: SoCast provides within 24 hours (excluding weekends).
- Live Campaign Cancellations: Campaigns must run for at least 50% of their scheduled duration.
Early cancellations incur a 6% budget fee. Written notice to adsupport@socastdigital.com is required two weeks prior to the cancellation date. Outstanding fees remain payable.
Creative Timelines
- Creative Verification: Share creative assets with SoCast 3 business days before the start. Issues will be communicated within 24 weekday hours (or the next business day if submitted on a weekend).
- Creative Change Requests (dates, creatives): Submit updated creatives 3 business days prior to the change date.
- Targeting Change Requests: 3 business days are required. Ads fall back into the ad audit phase, which can take 24 hours to perform, and 48 hours to process in the Ad Exchange.
- Line Item Budget Changes: 5 business days are required for calculated adjustments.