What Are Some Key Digital Campaign and Creative Timelines?

What Are Some Key Digital Campaign and Creative Timelines?

In order to ensure your client's campaign runs as smoothly as possible, see below for the key timing and creative delivery requirements needed for your SoCast Reach campaign:

Key Timelines

  • Campaign Launch: 3 business days notice.

  • Facebook Page Access: 3 business days before campaign start.

  • Pixel Installation: 3 days before campaign launch.

  • SoCast Creative Services: 7 days prior to launch.

  • Proposal Request: SoCast provides within 3 business days.

  • Delivery Reports: SoCast provides within 24 hours (excluding weekends).

  • Live Campaign Cancellations: Campaigns must run for at least 50% of their scheduled duration.

Early cancellations incur a 6% budget fee. Written notice to adsupport@socastdigital.com is required two weeks prior to the cancellation date. Outstanding fees remain payable.

Creative Timelines

  1. Creative Verification:  Share with SoCast 3 business days before start. Issues communicated within 24 weekday hours (or next business day if weekend).

  • Creative Change Requests (dates, creatives): Submit updated creatives 3 business days prior to change date. 

  1. Targeting Change requests: 3 business days required. Ads fall back into ad audit phase which can take 24 hours to perform, and 48 hours to process in the Ad Exchange.

  • Line Item Budget Changes:  5 business days required for calculated adjustments.