When and how often can an advertiser change their Social Creatives for a FB/IG Campaign in SoCast Reach?

When and how often can an advertiser change their Social Creatives for a FB/IG Campaign in SoCast Reach?

For every Social Campaign, SoCast provides your client with one (1) free social graphic set when the campaign spend is $1,000 or more.

Included Creative Set
This set includes all required Meta ad sizes:

  • 1080 × 1920

  • 1080 × 1080

  • 1200 × 628


Fun Digital Ad Fact: Ad Fatigue

Ad fatigue is a common phenomenon where an ad’s performance declines because the same users see it too often. This can result in:

  • Lower engagement (fewer clicks, likes, shares)

  • Higher cost-per-click (CPC) or cost-per-conversion

  • Reduced return on ad spend (ROAS)

Typical thresholds:

  • Many campaigns see early signs of ad fatigue after 10–20 impressions per user per month, though this varies depending on audience size, targeting, creative quality, and campaign objectives.

  • Smaller campaigns may never reach this threshold, so ad fatigue may not occur.

  • High-frequency campaigns, especially to smaller or highly targeted audiences, may need creative refreshes more frequently.

Best practices to manage ad fatigue:

  1. Rotate creatives regularly – update images, video, or ad copy.

  2. Monitor performance metrics – CTR, CPC, CPA, engagement, and conversion rates are early indicators of fatigue.

  3. Refresh seasonal or promotional offers – ads tied to past promotions or outdated offers should be updated immediately.


Refreshing Creatives — When and How Often?


Social Post Copy

You should refresh or update ad copy when:

  • A promotion or offer is seasonal or has changed

  • There is a new offer or messaging update

  • The current messaging is no longer relevant or timely

Who Writes the Ad Copy?

Clients can provide their own copy points or offer descriptions. SoCast is also happy to write the copy on the client’s behalf.
We just need:

  • The advertiser’s offer included in the Creative Request Form that you can fill out and send to us.

  • Any specific guidelines or instructions. 
    We will then draft the copy, share it for client approval, and finalize it.


Important: Give SoCast Facebook Page Access!

Every Social Campaign requires the client to grant SoCast Facebook Page access.

  • This is a 1–2 minute process with step-by-step instructions (available in this KB link).

  • It is a critical step to successfully launch a Meta campaign.

  • Ensure clients complete this before scheduling ads.


Need Help?

If you have questions while selling, planning, or setting up a Social Campaign, please reach out:

We’re always happy to assist!